The Global Poverty Project announced a star-studded line-up to Africa's inaugural Global Citizen Festival on Monday, due to take place on December 2, 2018 at FNB Stadium, Johannesburg.
Beyoncé, Jay-Z, Ed Sheeran, Usher, and ColdPlay's Chris Martin are among the local and international artists who have signed up to perform in honour of the 100th anniversary of Nelson Mandela's birth – and to the campaign to help end extreme poverty.
Other participants include Oprah Winfrey, who will deliver the keynote address, Forest Whitaker, Tyler Perry, and Naomi Campbell.
Tickets to the festival are available without the need to pay, but to score a ticket, fans will have to put in some work.
“Vision with action can change the world” - Nelson Mandela— Naomi Campbell (@NaomiCampbell) July 9, 2018
To celebrate the life and legacy of Nelson Mandela in his centenary year, Global Citizen will be hosting its first Festival in Africa in Johannesburg on December 2.... https://t.co/ptVs4HqB5F pic.twitter.com/pi5mHN9PYH
To be one of the 100,000 festival-goers, you have to take a series of "action journeys" that will start on August 21.
"These are short segments of time during a short period of a campaign where you can earn enough points to enter the draw," explained founder of the Global Poverty Project, Hugh Evans.
"If you earn enough points and keep earning, you can enter more times. So, it's essentially gamified: the more actions you take, the more points you earn and the more times you could enter the lottery and therefore your greater chance of winning a ticket. Its democracy at work," said Evans.
Here's how the sign-up and point earning process is carried out for global citizen events around the world:
Because we selected finance and innovation as one of the areas we wanted to be involved in, we were presented with an invite to urge the President of France, Emmanuel Macron to help fund the Global Partnership for Education reach their target of $3.1 billion (R41 billion) to help fund governments in more than 80 countries create stronger, sustainable education systems.
We earned two points for taking action by tweeting the President of France about the issue.
You could also earn points by taking pledges.
We earned an additional two points by taking a pledge to join Gucci, Chime for Change, and Unicef in partnering with Beyoncé’s philanthropic initiative, BeyGOOD, to support programs to improve water, sanitation and basic hygiene in Burundi.
After amassing points by raising awareness on key socioeconomic issues around the world, you'll be given chances to enter into draws for tickets to various events..
"The point threshold is designed based on an individual point journey, which we change each time. You need to sign up at globalcitizen.org.za to be part of the first action journey which starts on August 21st. Put that date in your calendar." says Evans.
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