This smartphone maker put a selfie camera where no other phone maker has put one before

Business Insider US
iF Design World Guide
  • The Chinese smartphone maker ZTE's upcoming smartphone has a selfie camera that sticks out from the main body of the phone.
  • It's a novel design solution to avoid using the divisive notch that was popularised by Apple's iPhone X and adopted by numerous other Android phone makers.
  • Moving the selfie camera outside the main body of the phone has a few benefits, such as allowing more space for a larger battery and allowing for a full-screen display without interruptions from a notch.
  • It does, however, look unusual.

The Chinese smartphone maker ZTE is putting the selfie camera on its upcoming Axon V smartphone where no smartphone maker has put one before: outside the main body of the phone.

The ZTE Axon V hasn't been announced yet, but its unique design was posted on the website for iF Design World Guide, an organisation that presents awards for design. It's unclear whether iF Design World Guide is giving ZTE an award. Business Insider has asked the organisation for confirmation but hasn't heard back.

iF World Design Guide

According to iF Design World Guide, the ZTE Axon V's protruding selfie camera allows for a full display without interruptions from the notch-style solution used by Apple and numerous other Android phone makers, or the hole-punch design now used by Samsung. The organisation also said the design has other advantages, such as leaving more space for a bigger battery.

The iPhone XS has the notch, and the Galaxy S10 has the hole-punch display. But we're still not sure what to call the protruding selfie camera on the ZTE Axon V. So far, the Business Insider tech desk has come up with the "tag" and the "fin".

Either way, ZTE's protruding camera design is the latest in the lineup of novel ideas to avoid the divisive notch that was popularised by the iPhone X.

ZTE apparently has another smartphone design in the works that avoids the divisive notch: the Axon S. In that design, the phone slides horizontally to reveal the selfie cam and main rear cameras. That phone was also featured on the iF Design World Guide website.

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