The Japanese billionaire Yusaku Maezawa made headlines last year when Elon Musk announced he would be the first commercial passenger to be flown around the moon in SpaceX's Big Falcon Rocket.
Now, Maezawa has set a record for the most retweeted tweet.
The record was held by Carter Wilkerson, an American teenager who in 2017 asked a fast-food outlet how many retweets he would need to be awarded a year's supply of free chicken nuggets.
The fast-food chain Wendy's replied with "18 million," and Wilkerson's subsequent tweet begging people to help him achieve his goal racked up 3.5 million retweets. Though Wilkerson did not hit the target of 18 million, Wendy's acquiesced and gave him a year's supply anyway.
At the time of writing, a tweet by Maezawa had racked up more than 5.5 million retweets, easily outstripping Wilkerson. The post is a celebration of Maezawa's clothing company, Zozotown, making 10 billion yen (R1.3 billion) in sales over Christmas and New Year's.
ZOZOTOWNæ–°æ˜¥ã‚»ãƒ¼ãƒ«ãŒå²ä¸Šæœ€é€Ÿã§å–æ‰±é«˜100å„„å††ã‚’å…ˆã»ã©çªç ´ï¼ï¼æ—¥é ƒã®æ„Ÿè¬ã‚’è¾¼ã‚ã€åƒ•å€‹äººã‹ã‚‰100åæ§˜ã«100ä¸‡å††ã€ç·é¡1å„„å††ã®ãŠå¹´çŽ‰ã€‘ã‚’ç¾é‡‘ã§ãƒ—ãƒ¬ã‚¼ãƒ³ãƒˆã—ã¾ã™ã€‚å¿œå‹Ÿæ–¹æ³•ã¯ã€åƒ•ã‚’ãƒ•ã‚©ãƒãƒ¼ã„ãŸã ã„ãŸä¸Šã€ã“ã®ãƒ„ã‚¤ãƒ¼ãƒˆã‚’RTã™ã‚‹ã ã‘ã€‚å—ä»˜ã¯1/7ã¾ã§ã€‚å½“é¸è€…ã«ã¯åƒ•ã‹ã‚‰ç›´æŽ¥DMã—ã¾ã™ï¼ #æœˆã«è¡Œããªã‚‰ãŠå¹´çŽ‰ pic.twitter.com/cKQfPPbOI3— Yusaku Maezawa (MZ) å‰æ¾¤å‹ä½œ (@yousuck2020) January 5, 2019
Maezawa, however, is operating with two major advantages. First, he is already a public figure with over 5 million followers, whereas TechCrunch reports that Wilkerson only had 138 followers when his nugget appeal went viral.
Second - and perhaps most tellingly - Maezawa offered a financial incentive for people to retweet. He has promised to share 100 million yen – some R13 million – among 100 randomly selected people who retweeted him.
Business Insider has contacted Twitter to ask about its policy regarding gambling on the platform.
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