Watch: how kids took over Youtube with unboxing, gaming and toy reviews
- Children are three times more likely to aspire to be a YouTuber (29%) than an Astronaut (11%), reports The Guardian.
- Social media is a part of daily life for many kids today - some 11 years old or younger are earning an estimated between R6 million and R880 million a year.
- YouTube has been under investigation by the Federal Trade Commission (FTC) for violating children's privacy laws.
- 4 out of the top 10 South Africa’s most viewed YouTube channels feature kid-based content with Disney Channel Africa just hitting over 1.1 billion views.
- For more stories go to the Business Insider South Africa homepage.
Being a YouTuber is now the most popular aspiration for children today, according to a recent survey. The survey revealed that today’s children are three times more likely to aspire to be a YouTuber (29%) than an Astronaut (11%), reports The Guardian.
Social media is a part of daily life for many kids today - depending on their age - and it can be a great way to foster friendships and self-expression. On YouTube alone, dozens of youngsters across the globe are - with the help of their parents - creating videos, running channels. Some 11 years old or younger are earning an estimated between R6 million and R880 million a year.
On the other hand, platforms like Instagram, YouTube, Facebook, and Twitter can easily make children targets of cyberbullying, predators, or worse.
YouTube has been under investigation by the Federal Trade Commission (FTC) for violating children's privacy laws. Google, which is owned by Alphabet and its YouTube video service was fined R2.4 billion to settle allegations that it broke federal law by collecting personal information about children, the Federal Trade Commission.
Specifically the video giant had been collecting the data of children under the age of 13 - which would be a violation of the Children's Online Privacy Protection Act (COPPA). This year, YouTube has already removed more than 800,000 videos that violated its child-safety policies.
According to Social Blade, a statistics website that tracks YouTubers and measures growth across multiple social media platforms including YouTube, Twitch, and Instagram – 4 out of the top 10 South Africa’s most viewed YouTube channels feature kid-based content.
Disney Channel Africa is the top viewed channel in South Africa and just hit over 1.1 billion views. According to estimates on Social Bard it earns R2.5 million – R43 million in estimated yearly earnings.
Compiled by Jay Caboz
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