You can now buy Legends Barbershop products at Dis-Chem outlets

Business Insider SA
Ivan Saltzman and Sheldon Tatchell (LinkedIn)
Ivan Saltzman and Sheldon Tatchell (LinkedIn)
  • SA franchise Legends Barbershop's products line is available at Dis-Chem stores nationwide.
  • The founder, Sheldon Tatchell announced the new venture on his social platforms.
  • His big break comes after Dis-Chem agreed to sell his Legendary Products line after two years of "no luck" knocking on other retailers’ doors to sell his products.
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Legends Barbershop products are now available at Dis-Chem outlets nationwide.

The move into retail was not an easy journey for Sheldon Tatchell, the founder of the franchise, who has been trying to enter the retail industry for two years ‘with no luck’.

The franchise can boast with over 62 store locations in 4 countries also provide consumers the option to purchase their products online through Takealot. In January this year, Uber Eats announced that they were partnering with the franchise.

legends babershop, dischem

Born in Eldorado Park, Johannesburg, his first ‘entrepreneurial ventures’ as a child was to sell hair products to salons. It was during this time that he learned to keep going and to remain persistent.

Business Insider first learnt about the new venture through LinkedIn where Tatchell made the announcement, “The family at Dis-chem Pharmacies didn’t think twice about accepting us and sharing our products with their customers,” he said of the Saltzman family, the founders of Dis-Chem. 

We went onto the Dis-chem online sight and found 8 of their products which range between R99.95 to R299.95. 

If you're looking to order their products online we found that searching for 'TLB' rather than Legends Barbershop or Legendary products will lead you to a catalogue that lists all of the franchises products. 

legends babershop, dischem
Dischem online site.

The Wave Control, listed as a number 1 seller on, retails for R149.95.

legends babershop, dischem
TLB Wave Control (Dischem)

Their acclaimed beard oil goes for R149.95. 

legends babershop, dischem
TLB Beard oil (Dischem)

Their twist sponge, at R99.95 is one of two of their cheaper TLB products on the site. 

legends babershop, dischem
TLB Twist Sponge (Dischem)

The most expensive item in their line is the TLB wave brush, retailing at R299.95. 

legends babershop, dischem
TLB Wave Brush (Dischem)

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