(Twitter, Screenshot)
(Twitter, Screenshot)
  • Retailer Woolworths is looking to partner with the creators of the #woolworthswaterchallenge.
  • This after their video trended on social media where they claim Woolworths’ water has magical qualities.
  • Woolworths said it's glad its water can give South Africans a laugh.  


Woolworths is considering  partnering with the creators of the #woolworthswaterchallenge, after the video went viral on social media.

The one-minute video shows a group of students exiting a Woolworths’ store with the retailer’s water.

After their first sip of water, the group's accents drastically change and they start using words such as "boet", “metamorphosis”, “photosynthesis” and “amalgamate”.

The upmarket retailer said it has already reached out to the four students who joked that Woolworths’ water has special powers to change accents.

“The #woolworthswaterchallenge video is very funny, created by a group of talented young men. We are so glad our water can give Mzanzi a laugh,” Woolworths told Business Insider South Africa.

“[We will] engage further with [the creators]  on articulating potential exquisite opportunities for amalgamation.”

The #Woolieswaterchallenge was released by Twitter users @Bab_Sinkila, @MossBanele, @MabokoItumeleng and @gomolemon_ on Sunday.

“Right madoda, awuthi ngiphuze amanzi ase Woolies, abathi ane power,” the group says in IsiZulu in the video as they exit the store, which roughly translates to: "Right guys, let me drink water from Woolies, apparently the water has special powers."

As they take a sip, the group immediately stops speaking isiZulu.

“This water is exquisite,” one of the men says to which another replies: “Ja, Boet, you know what I’m talking about.”

“Ja, gents this is amazing. It’s amazing," another student said. "Diction and articulation: the key components of communication."

The clip has already been retweeted 3,500 times, including by South African celebrities DJ Fresh, Pearl Thusi, Maps Maponyane‏ and Anele.

Under the hashtag #woolworthswaterchallenge, South Africans shared their own experiences of the water’s supposed magical qualities.

For more, go to Business Insider South Africa.

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