A Wonderbra product. Photo: Instagram
  • The South African manufacturer and licence holder of the Wonderbra and Playtex brands has filed for provisional liquidation.
  • More than 700 jobs are under threat.
  • There are reportedly no plans to appoint a new distributor for the products in SA. 
  • For more articles, go to www.BusinessInsider.co.za.

The South African manufacturer of the underwear brands Playtex and Wonderbra is closing its doors.

Netwerk24 reports that Hanes has applied for voluntary liquidation.

The Durban-based company has the licence to manufacture Playtex and Wonderbra in South Africa and other African countries.

A Hanes spokesperson told Netwerk24 that there is currently no plan to appoint an alternative distributor for the products in South Africa. 

This means that South Africans may not have access to Wonderbra and Playtex products in future. The Wonderbra online store has already stopped taking orders in South Africa.

Hanes blamed the weak local economy, worsened by the pandemic, as well as the business rescue process of a "big client" for its demise. Netwerk24 believes that this can only refer to Edgars, and the Hanes spokesperson confirmed that Edcon owes it money for stock that has been supplied.

Edcon's brands - including Edgars and Jet - were sold off last year, as part of its winding up after doing business in SA for more than 90 years. The company was forced to near-collapse under a debt burden of billions. 

The Hanes factory in Durban employs more than 700 people. IOL reports that the workers received their last salary in mid-January, and that they have not been able to work since then.

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