A woman was filmed licking a tub of ice cream then putting it back in the supermarket freezer.
  • An unknown woman has gone viral after she was filmed licking an unsealed tub of ice cream then returning it to the supermarket freezer for another customer to buy.
  • The video clip, which was shared on Twitter, has since been viewed over 11 million times.
  • The ice cream brand in question, Blue Bell, is working with authorities to track down the woman.
  • "This type of incident will not be tolerated," the Texas-based creamery said.
  • Visit Business Insider for more stories.

An ice cream brand is working with police to try to find a woman who licked the top of a tub of its ice cream then put the lid back on and returned it to a supermarket freezer.

In a video posted to Twitter - which, with 11 million views, has since gone viral - a young woman is seen taking the lid off a tub of Blue Bell ice cream, licking the top of the product, then putting it back in the freezer and walking away, laughing as she goes.

An off-camera voice can be heard saying "lick it" and then "put it back, put it back".

It's unclear where the incident took place, but the ice cream in question was Blue Bell's limited edition Tin Roof flavor: vanilla ice cream with a chocolate fudge swirl and roasted peanuts dipped in dark chocolate.

It's unclear how the Twitter user came across the video, but he echoed most people's thoughts in his tweet when he asked: "What kinda psychopathic behavior is this?!"

The video clip was met with a wave of outrage. "This is disgusting," one person said.

Some people called for drastic punishments.

Meanwhile, some people called on Blue Bell to start sealing their tubs to avoid incidents like this even being a possibility.

Others said the video had made them grateful for food products that are actually somewhat difficult to get into.

The ice cream brand spoke up on Twitter to say it takes food tampering incidents like this "very seriously".

In a further statement shared on its website, Blue Bell said it's working with "law enforcement, retail partners, and social media platforms" to find the perpetrator.

"This type of incident will not be tolerated," the Texas-based creamery added.

"Food safety is a top priority, and we work hard to provide a safe product and maintain the highest level of confidence from our consumers."

While the identity of the woman in the video has not been revealed, one man has come forward saying he's the one who filmed the video, though it's unclear whether this is true.

Blue Bell did not immediately reply to INSIDER's request for comment.

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