Why does the World Cup ball look so different year after year? It's a question Business Insider posed to John Eric Goff — a physics professor at University of Lynchburg and author of "Gold Medal Physics: The Science of Sports."
Turns out, some of those changes haven't been for the best. And have caused more problems than they solved. According to Goff, the reason it’s a money spinner.
This year’s world cup ball, Adidas’ The Telstar 18 and its red caped knockout stage version, Mechta, will cost R2,499.
Its design inspiration comes from a modern interpretation of the 1970 Telstar ball.
Unlike its 1970 inspiration, which were made from 32 panels, these 6 panelled World Cup balls feature embedded NFC chips for the first time ever in a world cup.
The chip enables consumers to interact with the ball using a smartphone. They can then unlock exclusive content with each ball generating a unique identifier and information for the user. The personalised and location-aware experience displays specific details of each ball.
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