Kleenex owner Kimberly Clark says it's scrapping its 'Mansize' range of tissues following complaints that the branding is sexist. 

Originally launched in 1956, the tissues were aimed at men living in the UK, and described on their packaging as being "comfortably strong"and "comfortably wet". 

The rising number of complaints over social media prompted parent company, Kimberly Clark, to change it, reports CNN. 

"Kleenex Mansize tissues have been on shelves for the past 60 years. Over that time, the brand has always been characterized by a much larger tissue size, which is both soft and strong," the company said in a statement.

"Kimberly-Clark in no way suggests that being both soft and strong is an exclusively masculine trait, nor do we believe that the Mansize branding suggests or endorses gender inequality," the statement added.

By later this year, the range will be rebranded as "Extra Large".

Receive a single WhatsApp every morning with all our latest news: click here.

Also from Business Insider South Africa: