- Cars.co.za is breaking into the gaming sector and they're looking for a sim racer to sponsor.
- The chosen winner will race in the ATK Pro Racing GT series, receive sponsorship from the South African automotive platform, and earn R10,000 monthly.
- Applications close on May 31, 2022.
- For more stories visit www.BusinessInsider.co.za
South African automotive online platform, Cars.co.za is forging its way into the growing gaming sector in the country.
The site is looking for a local sim racer who is also a petrol head. The winner will receive a R10,000 monthly sponsorship from the platform for six months to take part in one of South Africa's most popular e-sporting events.
Simulated racing, referred to as sim racing for short, is racing game software that simulates auto racing.
This e-sport, though in its infancy in the country, is well-known among local e-racers. In 2019, e-sports organisation ATK launched the ATK Pro series recognised by SRO Motorsport Group, which sees online sim racers go bumper to bumper in conjunction with intercontinental GT races around the world.
"We have young local racers already competing on the world stage, and with Cars.co.za looking to put a further spotlight on the talent out there, the standard of competition is only going to improve further," says Warren Barkhuizen founder of ATK.
A typical set up for the racer is in a cockpit. It's like you're in a car except you're missing the body - everything else like fuel usage, damage to tyres, suspension settings etc are simulated.
Ross Mcllroy, co-founder of Cars.co.za said with their background of always finding new and exciting ways to extend the platform's brand, they want to be involved in uncovering more of SA's e-racing superstars.
The chosen racer will take part in the 2022 Mercedes Benz ATK Pro Racing GT series which takes place from June till November.
Here's how you can apply:
MatchKit allows athletes from all sports to create profiles using their platform. It also allows athletes to build their social media presence and sponsors to view and connect with athletes.
2. Connect to the app via an Instagram Business account.
Make sure you have an Instagram Business account. You will need to make sure it is linked to a Facebook page, to be able to log in on the app.
Cars.co.za will then pick three finalists, and the winner will be announced on June 6 on their social media pages.