Walmart is known for its legendarily crowded Black Friday.
Gunnar Rathbun/AP

  • Giant US retailer Walmart has attempted to calm the chaos of Black Friday with new maps and rearranged stores.
  • However, inside the stores, things look as crowded and hectic as ever on Thursday evening.
  • Some shoppers are complaining that Walmart's creation of a "maze" is making Black Friday shopping take even longer.

Black Friday at giant US retailer Walmart looks just as wild as ever, despite its attempts at calming the chaos.

Every year, Walmart makes certain tweaks to its Black Friday game plan, in an attempt to better deal with the crowds that mob its stores on the shopping day that first took off in the US, and is increasingly being taken up in South Africa.

See also: The 105 biggest Black Friday deals - hand-picked for you by Business Insider South Africa

This year, adjustments include rearranging stores to better funnel customers to check-out and to highlight popular items. The new arrangements mean new colour-coded maps, printed in Walmart's circulars and - for the first time - available for reference on Walmart's app. To avoid lines, customers can check out with certain employees throughout the stores.

See also our LIVE update: Thousands of Black Friday deals are now live - and people have been shopping through the night

Unsurprisingly, the revamp hasn't fully solved the Black Friday chaos. A look at social media reveals that Walmart stores across the US - which kicked off sales at 6PM - were as crowded and intense as ever.

Some shoppers are specifically targeting the "maze" that Walmart has created as part of the problem.

However, at least one Walmart Black Friday innovation this year has been welcomed with open arms. "Check Out With Me," which allows employees in the busiest sections of its stores to check out shoppers with mobile devices, is a hit with customers - if they can find the workers.

Still, for the most part, chaos - or at least crowds - reigned at Walmart.

But, for many shoppers who got their hands on Black Friday deals, the hectic scene was worth it.

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