Volkswagen is discontinuing the iconic Beetle after 80 years on the market
- Volkswagen announced it will stop worldwide production of the iconic Beetle in 2019.
- The company sold roughly 15,000 Beetles in the US in 2017, a dramatic fall from the more than 420,000 units sold at the peak of its popularity in the late 1960s.
- Now its last Beetle plant, in Mexico, will close.
Volkswagen will stop making its iconic Beetle after nearly seven decades on the market, the German carmaker announced on Thursday.
The first Beetles rolled off production lines in 1938. Their increasing popularity in the US in the 1960s prompted Volkswagen to build its first manufacturing plant in North America in order to meet the demand. That plant located in the state of Puebla, Mexico, is expected to make its last Beetle in July 2019.
The move comes as the market continues its shift toward SUVs and crossover vehicles.
“The loss of the Beetle after three generations, over nearly seven decades, will evoke a host of emotions from the Beetle’s many devoted fans,”said Volkswagen US CEO Hinrich J. Woebcken in a statement.
Over the years, the Beetle became something of a cultural icon. It's perhaps most widely recognised for its role as a racing car named “Herbie” in the 1968 Disney film “The Love Bug.” Volkswagen sold about 423,000 Beetles in the US that year.
Volkswagen sold roughly 15,000 Beetles in US in 2017, a signal of its diminishing audience. Independent motoring analyst John Wolkonowicz told the Los Angeles Times the current-generation Beetles mostly appealed to middle-aged women.
They "bought them, enjoyed them, and they're on to something else. Younger people don't know what the point is," he said.
Receive a single WhatsApp every morning with all our latest news: click here.
Also from Business Insider South Africa:
- This is the city with the worst drivers in all of South Africa
- 5G will be five times faster – here's how long South Africa will have to wait for it
- Apple won't include a free headphone dongle with new iPhones anymore
- South Africans will officially get the new iPhone and Apple Watch later this month
- These 5 technologies could save SA mining, including robots and computer games