After attending a peaceful protest in La Mesa, California, Zeelee Segura was shot in the lip with a rubber bullet.
  • Zeelee Segura attended a peaceful protest in San Diego, California, where she marched and chanted along with other protesters - until police began teargassing participants and shot her in the face with a rubber bullet.
  • The 21-year-old posted a TikTok about her experience which has since gone viral and sparked further online discussion about racism and police brutality.
  • In four days, the video has been viewed nearly 4 million times.
  • For more stories go to www.BusinessInsider.co.za.


Zeelee Segura, a 21-year-old college graduate working in the music industry, attended a peaceful protest on Saturday at the La Mesa Police Department in San Diego County (one of many protests popping up around the United States in the wake of George Floyd's killing in police custody). Now, she's gone viral on TikTok after sharing her experience protesting - and getting shot in the face with a rubber bullet.

Segura and her friend, Zoe, attended the protest together in an attempt to take their activism to the next level, particularly in an area like San Diego, which Segura says is plagued by racism and privilege.

"I think we all do a lot of posting and pretending to be active. And I just don't want to pretend anymore," she told Insider. " Things need to change and I want to be a part of it. And I am black, so this is something that's very personal to me."

The protest, Segura recalled, was peaceful. People were holding signs, marching, and chanting - and some even tried to engage police officers in conversation. After hours of peaceful protest, however, police began tear-gassing the crowds and firing rubber bullets - one of which hit Segura right in the lip.

"It's weird, you only have a few seconds to react," she said of the shooting. "I turned around to make sure Zoe was still with me and I got hit. Like, I turned around and looked up and saw an officer up on the roof, and we kind of made eye contact, and then he shot."

The pain was immediate and Segura's lip swelled, but she said she was ultimately grateful that she had been hit instead of a pregnant woman who was standing nearby.

Segura decided to share her experience - and reveal her injury - on TikTok in hopes of advancing the conversation about racism and police brutality.

"So today I went to a peaceful protest - keyword, peaceful - we were all just standing, chanting holding our signs," she said in the clip, "and the police were the only ones to get violent. They tear-gassed us, and as we were all running away, I looked a cop in the eye and he shot me in the face."

"Honestly, I don't f------ get it. We come out here to protest for our rights, which we shouldn't have to do," she continued. "The police are the only ones to get violent."

Segura concluded by urged viewers to "start paying attention" and take part in a larger effort to "fight this system."

@bbyzeelee

everyones peaceful except the police .... IF YALL STAND FOR SOMETHING GO OUT AND SHOW US ##georgefloyd##breonnataylor##ahmaudarbery##blm##JUSTICE

l original sound - bbyzeelee

Segura says she's been encouraged by the behavior and solidarity from her fellow protesters.

"When I was running away and obviously crying, all of these people wanted to help. Like, everyone stopped and was trying to find some way to help me," she said. "It was nice to know that people cared so much."

Read more:

Rubber bullets can cause blindness, fractures, and organ injury. Here's what to do if you get hit

Teens on TikTok are exposing a generational rift between parents and kids over how they treat Black Lives Matter protests

Black Lives Matter and 'I can't breathe' makeup looks keep popping up, but beauty YouTubers are calling them 'disrespectful'

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