Uber is launching a rewards program in the US that lets riders rack up points for discounted rides, free Uber Eats deliveries and more, the ride-hailing company announced Wednesday.
Here's how the four tiers of Uber Rewards work, similar to the levels of an airline miles program:
For now, the program is live in nine American cities, with plans for expansion.
Those who opt-in from the main Uber app will also be rewarded for the past six months of purchases.
"The goal was to develop a more one-on-one relationship with our customers," Holly Ormseth, a senior product manager on Uber's rider team, said in an interview. "We're investing in people, and want to connect people with benefits that fit their needs."
Eventually, you'll earn points across any Uber service, including Uber Eats. It's part of the company's push to be an entire ecosystem, regardless of where you're going (or eating).
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