Business Insider Edition

Uber just announced a rewards program in the US — here's how it works

Graham Rapier , Business Insider US
 Nov 14, 2018, 08:59 PM
Spencer Platt/Getty Images

  • Uber has launched a rewards program that lets some American riders earn points for ride credit, free deliveries and more.
  • The program will launch in select US cities, but there are plans for international expansion. 
  • Eventually you will also be able to earn points for using Uber Eats.


Uber is launching a rewards program in the US that lets riders rack up points for discounted rides, free Uber Eats deliveries and more, the ride-hailing company announced Wednesday.

Here's how the four tiers of Uber Rewards work, similar to the levels of an airline miles program:

  • Blue: Earn $5 of Uber Cash for every 500 points earned
  • Gold (500 points): Priority support with faster service, and more flexible cancellation policies: no fee if you re-book within 15 minutes.
  • Platinum (2,500 points): Guaranteed "price protection" on a saved route, like from home to work or the gym, regardless of surge pricing or traffic, and priority airport pickup.
  • Diamond (7,500 points): Three free Uber Eats deliveries every six month, special access to highly-rated drivers, and a dedicated 24/7 support line.

Uber

For now, the program is live in nine American cities, with plans for expansion.

Those who opt-in from the main Uber app will also be rewarded for the past six months of purchases.

"The goal was to develop a more one-on-one relationship with our customers," Holly Ormseth, a senior product manager on Uber's rider team, said in an interview. "We're investing in people, and want to connect people with benefits that fit their needs."

Eventually, you'll earn points across any Uber service, including Uber Eats. It's part of the company's push to be an entire ecosystem, regardless of where you're going (or eating). 

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