Uber just bought an online restaurant ordering system part owned by Mark Shuttleworth
- US-based Uber Eats has acquired online restaurant ordering systems provider orderTalk for an undisclosed amount.
- orderTalk, founded in 1998, provides online ordering systems for restaurants across the world.
- South African entrepreneur Mark Shuttleworth invested in orderTalk in 2008.
Uber Eats has acquired online restaurant ordering systems provider orderTalk, which was managed by South African venture capital firm Knife Capital and once operated out of Cape Town, for an undisclosed amount.
orderTalk was founded in 1998. It provides online ordering systems for restaurants across the world, integrating with point-of-sale systems.
HBD Venture Capital, owned by internet billionaire Mark Shuttleworth, invested R9 million in orderTalk in 2008.
HBD held 45% in the company.
orderTalk was headquartered in Cape Town before it followed its growing customers base to the US.
Uber Eats head of business development Liz Meyerdirk said the acquisition will reduce the number of errors which can arise from manually entering orders.
She said it will also streamline workflow so that orders are directly fed to the kitchen display monitor or ticketing system.
“With orderTalk’s engineering talent and the group of people that we’re acquiring, we’ll be able to supercharge our own point of sale integration strategy,” Meyerdirk said in a statement.
The business has shown consistent growth over the past 10 years, recording a 60 times increase in revenue since the venture capital investment, and growing from 5 employees to 27.
Knife Capital managed the HBD investment.
Knife investment partner Keet van Zyl said orderTalk proved that locally-developed technologies can have a global impact.
“orderTalk set the bar on how to build investor-investee relationships,” van Zyl said.
“While it was not always an easy growth path, we all learned a lot, had amazing experiences, impacted lives, made money and formed lasting friendships.”
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