Tropicana creates cereal designed to be eaten with orange juice poured over it instead of milk

Business Insider US
The cereal product will be available to buy on May 4, 2022.
Photo by Justin Sullivan/Getty Images
  • Tropicana has introduced a limited-edition cereal that is designed to be eaten with orange juice. 
  • The drinks company said a survey showed that 15 million people enjoyed the flavor combination. 
  • "Because whether you hate it or love it, you won't know until you try it," it said in a press release.
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Tropicana has launched a new cereal specifically designed to have orange juice mixed into it.

The unique product will be available to purchase on May 4, 2022, to commemorate National Orange Juice Day, per a company press release. 

"Because whether you hate it or love it, you won't know until you try it," the press release said.

 The cereal, named Tropical Crunch, includes honey almond clusters that are made to be "drowned in OJ (orange juice)." 

According to the company, it is the first cereal of its kind. Tropicana did not immediately respond to Insider's request for comment made outside of normal working hours.

"Orange juice on cereal. Some call it weird. Some call it breakfast. We . . . didn't even know it was a thing," Tropicana said. It added, however, that according to a recent survey, 15 million Americans eat cereal with orange juice poured over it instead of milk. 

Following the announcement, people took to Twitter to express their excitement, while others disapproved of the new product.  

"Ohhh I can't wait. #TropicanaCrunch sounds awesome," one user said. His comments were followed by another who wrote: "I can't think of anything less healthy than sugar, poured on top of Carbs."

This is not the first limited-edition product Tropicana has launched in recent years. Last year, Tropicana introduced a limited-edition toothpaste as a prize for customers who entered a sweepstake. It was designed to combat the unpalatable flavors people experience when drinking orange juice after brushing their teeth. 

"Tropicana Toothpaste is different from other toothpaste because it was specifically designed to protect the delicious taste of orange juice," the company told Food & Wine at the time

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