Cape Town - Millenials are often defined by their affinity with technology, their entrepreneurial mindset, and their revitalising effects on cities.
For all their positive attributes, this demographic is also well-documented for their highly expectant standards, and will not stay long in a location that doesn’t match their criteria.
With this in mind, furnished accommodation comparison site Nestpick has examined 16 specific factors, including housing score, tolerance to immigration, equality and a ranking of nightlife options to understand which cities best caters to this mobile generation.
“Millennials travel more at a younger age than any of their preceding generations; this gives them the possibility to find the perfect city for their personal needs” said Ömer Kücükdere Managing Director at Nestpick. “With aging populations cities must cater to the Millennial demographic in order to sustain a thriving economy.”
"We studied thousands of cities to hand-pick 100 places considered to be millennial dream destinations. We then ranked them by relevant factors to compile the ultimate Millennial City Ranking,"says Kücükdere.
Cape Town ranks 77th overall out of the 100 chosen, shining in the areas of food and housing, but sorely lacking when it comes to transport for instance. However, the Mother City has outperformed the overall winner Amsterdam for its festivals ranking as well as put in a strong showing when it comes to start-up culture and gender equality ranking.
SEE: Thousands in the city for World Travel Market Africa
See full results below:
Here are the overall top ten cities in the world for millennials - Click here to see the full list
1. Amsterdam, Netherlands
2. Berlin, Germany
3. Munich, Germany
4. Lisbon, Portugal
5. Antwerp, Belgium
6. Barcelona, Spain
7. Lyon, France
8. Cologne, Germany
9. Paris, France
10. Vancouver, Canada
Further Insights according to Nestpick
For the Employment Ranking, Brugge, Belgium, scored highest for cities with under 1 million inner-city inhabitants, and Bangkok, Thailand scored highest for cities with a population of over 1 million.
For the Startup Score, San Franciso, USA scored highest for cities with under 1 million inner-city inhabitants, and Los Angeles, USA scored highest for cities with a population of over 1 million.
For the Tourism Score, Venice, Italy scored highest for cities with under 1 million inner-city inhabitants, and Bangkok, Thailand scored highest for cities with a population of over 1 million.
For the Housing Ranking, Athens, Greece scored highest for cities with under 1 million inner-city inhabitants, and Guadalajara, Mexico scored highest for cities with a population of over 1 million.
For the Transport Score, Oslo, Norway scored highest for cities with under 1 million inner-city inhabitants, and Paris, France scored highest for cities with a population of over 1 million.
For the Health Rank, French cities scored highest for cities with under 1 million inner-city inhabitants, along with Paris, France scoring highest for cities with a population of over 1 million.
For the Food Score, Brno, Czech Republic scored highest for cities with under 1 million inner-city inhabitants, and Medellin, Colombia scored highest for cities with a population of over 1 million.
For Internet Speed, Austin, USA scored highest for cities with under 1 million inner-city inhabitants, and Prague, Czech Republic scored highest for cities with a population of over 1 million.
For the Apple Rank, Geneva, Switzerland scored highest for cities with under 1 million inner-city inhabitants, and Cologne, Germany scored highest for cities with a population of over 1 million.
For Access to Contraception, English cities scored highest for cities with under 1 million inner-city inhabitants, and Chinese cities scored highest for cities with a population of over 1 million.
For Gender Equality, Helsinki, Finland scored highest for cities with under 1 million inner-city inhabitants, and Stockholm, Sweden scored highest for cities with a population of over 1 million.
For the Immigration Tolerance, Canadian cities Toronto and Montreal scored highest for cities with under 1 million inner-city inhabitants, and Irish cities Dublin and Cork scored highest for cities with a population of over 1 million.
For LGBT Friendliness, San Francisco, USA scored highest for cities with under 1 million inner-city inhabitants, and Amsterdam, Netherlands scored highest for cities with a population of over 1 million.
For the Nightscene Score, Graz, Austria scored highest for cities with under 1 million inner-city inhabitants, and Berlin, Germany and Paris, France scored joint highest for cities with a population of over 1 million.
For the Beer Score, Brno, Czech Republic scored highest for cities with under 1 million inner-city inhabitants, and Beijing, China scored joint highest for cities with a population of over 1 million.
For the Festival Ranking, Brugge, Belgium scored highest for cities with under 1 million inner-city inhabitants, and Amsterdam, Netherlands scored joint highest for cities with a population of over 1 million.
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