Indaba 2018: SA Tourism appoints new exhibition company


Cape Town - A new exhibition company has been appointed to manage South African Tourism’s key strategic events - Meetings Africa and Africa’s Travel Indaba - for the next three years.

Synergy Business Events (Pty) Ltd was appointed to host these two prestigious events following an official tender process in compliance with Public Finance Management Act and National Treasury regulations.

The exhibitions and events company is 60% owned by Tiisetso Tau (of Tau Management Consulting), with additional shareholding by Scan Display and the Scan Display BEE Trust.

Meetings Africa 2018 is set to take place on 27 and 28 February 2018 at the Sandton Convention Centre in Johannesburg, preceded by the Business Opportunity Networking Day (BONDay), dedicated solely to exhibitors, on 26 February 2018. 

While Africa’s Travel Indaba will take place from the 8-10 May 2018 at the Inkosi Albert Luthuli International Convention Centre in Durban.

According to South African Tourism’s chief executive officer, Sisa Ntshona, the newly-inked three-year partnership with this service provider is testament to South African Tourism’s mandate of sustainably empowering black-owned businesses.

With just less than three months to go, Meetings Africa, will enter its 13th year in 2018 with the logistical support of a new exhibition management company.

SEE: Gauteng wins bid to host Meetings Africa for next five years

The Meetings Africa 2018 trade show is aptly themed “Shared Economies”, alluding to the importance of the collaborative efforts of destination marketing organisations, the travel trade, media, governments and other stakeholders in working towards a transformed African economy.

“Meetings Africa 2018 will draw together players from the broader African continent under its strategic positioning of Advancing Africa Together and aims to attract more regional and international business events to our shores. This will, in turn, boost tourism revenues and create more sustainable jobs for our country and our continent,” says Ntshona.

Ntshona believes that with these strategic trade shows, innovation flourishes because of the dialogues and conversations that lead to collaborations and partnerships for inclusive growth - in tourism and the economy as a whole”.

Official Meetings Africa 2018 registrations for buyers, media and exhibitors are now open and early-bird discounts are available for different categories of participation. Registration for the continent’s largest travel trade show, Africa’s Travel Indaba, which will also be managed by Synergy Business Events, will open on 24 November 2017. 

ALSO SEE: 6 of the coolest travel inventions of 2017

What to expect at Indaba 2018

Set to take place from the 07 - 10 May 2018, Indaba is one of the largest tourism marketing events on the African calendar and one of the top three must-visit events of its kind on the global calendar. 

The four-day event will run from 08:00 until 18:00 every day, except for the last day. 

7 May 2018: 08:00 - 18:00 Exhibitors Only 
8 May 2018: 10:00 - 18:00 
9 May 2018: 10:00 - 18:00 
10 May 2018: 10:00 - 17:30 

Exhibitors may enter the halls from 08:00

International Trade Days

8 - 10 May 2018 

Local Trade Days

8 - 10 May 2018 

NOTE: Admission is reserved for delegates over 16 years of age

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