A drive-thru haunted house is coming to Japan - and it's not for the faint of heart

Business Insider US
Guests will listen to a horror story as zombies and ghosts swarm their car.
  • A horror production company created a drive-thru haunted house in Toyko, Japan.
  • Zombies, ghosts, and other creatures will scare guests as a ghost story plays through the car's speakers.
  • Currently, the event is slated for two days, but the production company is considering more dates and times due to the overwhelming response.
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Scream all you want from the confines of your car at Japan's first drive-thru haunted house.

The haunted house is located in a giant garage in Minato-ku, Tokyo. Guests will play a ghost story from the car's radio while zombies, ghosts, and other creatures spook the riders.

Drive-thrus and drive-ins have experienced a recent rise as they've become a successful way to deliver entertainment in a safe way. Everything from art exhibits to strip clubs has found success in a drive-thru approach.

Now, the production company Kowagarasetai is taking the same model and applying it to a haunted house. Although the event is considered a drive-thru, cars will remain stationary throughout the show.

The ghost story will set the scene and creatures will emerge from the darkness to scare the guests

Zombies will crawl on the hood of the car and scare guests throughout the event.
"At the drive-in haunted house, guests are confined in a car so they can't escape the horror until the end," Kowagarasetai producer Kenta Iwana, 25, told AFP, an international news agency."It makes it even scarier for them."

Haunted houses are a popular summer attraction in Japan, but a majority of them have closed due to social-distancing regulations

Guests will stay in their cars throughout the experience.
Haunted houses usually take place in enclosed spaces and close quarters. Producers at Kowagarasetai were brainstorming ways to bring horror and landed on the drive-in model.

It worked, and the event quickly sold out for its scheduled time slots on July 4 and 5. Due to its success, the production company is considering adding more time slots and dates.

It costs ¥8,000, or about R1,000, per car. For an extra ¥1,000 (R157), visitors can have their car covered in fake blood. If guests don't have a car, they can rent one for the experience.

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