- CAF and TikTok now have a 12-month partnership to help promote African football through AFCON and Women's AFCON later in the year.
- The app became an official sponsor for the tournament making it the first brand partnership for TikTok in Africa.
- The collaboration will allow fans to create post match content, highlights, and football related challenges, way past the tournament.
- For more stories visit www.BusinessInsider.co.za
African Cup of Nations fans have taken over TikTok Africa, after a collaboration with the app at the start of the soccer tournament brought together avid football fans, allowing them to share reviews and commentary on fixtures.
The quarter-final round starts on Saturday, and since the beginning of the tournament, #AFCON2021 has garnered over 600 million views on TikTok. The tournament kicked off on January 9 and the final whistle is expected to blow on February 6.
With the assistance of TikTok's greenscreens and hashtags, fans can put their commentary skills to the test and give their take on game predictions and post game reviews.
The #FootballReviews hashtag, which allows fans to discover entertaining football reviews, has over 20 million views.
"The CAF partnership is a 12-month partnership that will host and encourage football fans to have fun with effects and challenges throughout the year," said Boniswa Sidwaba, Head of Content Programming at TikTok.
Here are some that caught our eye.
See TikTok user @Mr Madzhietv give his review on Nigeria vs Tunisa, which saw the Tunisians knock out the Super Eagles.
#KnowAfrica and #FootballFeast hashtags launched during the knock out stages - which gives fans the opportunity to exhibit more than just soccer prowess.
See @mama_noor who shares her plate of Egyptian soccer match snacks.
"As a partner to CAF, TikTok will be doing more in supporting the CAF Champions League as well as the Women's AFCON in July," said Sidwaba.
Here are our top commentator picks:
George Mokoena, @overthinkingfootball
Mokoene gives interesting and possibly some unknown or commonly overlooked commentary on the AFCON tournament.
His videos are a collection of top AFCON scorers, previous tournament winners, the youngest players at the tournament, and the top all-time scorers of the tournament.
His account has accumulated over 27,000 likes and over 4,000 followers. See Mokoena's video of Africa's highest ranked national teams:
The MKT 'Watch Along' Show @themktshow
The MKT show is a TikTok live watch-along, where fans can watch and interact on TikTok live for the duration of the AFCON 2021 on the @themktshow account.
With over 50,000 followers and 1.6 million likes this football fanatic has displayed his commentary skills for both English Premier League games and now the AFCON.
His latest post about the Morocco vs Malawi fixture has over 30,000 views. He compares Morocco and Paris Saint-Germain player Achraf Hakimi's free kick to Lionel Messi's style. Many of his followers could not agree enough.