Wine lovers in the Western Cape and KwaZulu-Natal are willing to pay far more per bottle than any other province, a new analysis show.
This is according to the average price of a 750ml bottle of red wine per province per year since 2010, compiled by South Africa Market Insights, from official figures from Statistics South Africa.
So far in 2018, citizens of KwaZulu-Natal paid the most, an average of R78.49, with Cape Town coming in at a close second with R74.36 a bottle. Meanwhile those living in Limpopo are paying the least, at R45.30.
The avid wine drinker should note the data doesn’t record the year, cultivar or brand of wine used in the calculation of the average prices.
Comparing the average prices from 2010, the site found that the Western Cape pays 9% more than KwaZulu-Natal, which comes in second – and a whopping 33% more than those living in Gauteng.
“We can only assume the quality of red wine stocked in the Western Cape is of a higher quality than the rest of the country, as they are all wine experts down in the Cape and would not be seen dead buying a cheap bottle of wine. Only joking Western Cape reader,” the financial site wrote.
Coincidentally, the Western Cape is also home to the highest priced beer, which costs an average of R14.27 for a 330ml can.
South African wine consumers will be seeing an increase on sticker prices over the next few months, with an overall increase on local wines by as much as 20% per bottle before the end of the year, reports Food24.
Although the data cannot speak to the quality of the wine drunk in each province, the numbers give a fair estimate of what South African’s are willing to pay on average for their Merlot.
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