7 finalists contending for the best logo in SA prize at this year's Loeries awards. (Loeries)
  • The judging panel of the Loeries, the African and Middle East advertising and brand awards, have announced the seven finalists in the logo category.  
  • The logos range from one for an Afrikaans lingerie line to a five-star eco resort among others.
  • The winning logo will be announced at the weekend.

The Loeries, the advertising and brand awards for Africa and the Middle East, will be held this weekend in Durban.

Ad agencies and markerters will be vying for creativity awards in various categories, one of which is the best logo design in SA.

The Loeries judging panel has announced seven finalists for best-designed logo in the brand identity and collateral design category.

Logos were judged on whether they communicate the identity and character of the products and/or services, or of the company itself, to consumers at first glance. 

Here are the 5 best new logos in SA right now


Boerenmeisje's nominated logo. (Loeries)

Boerenmeisje is a locally designed, printed and manufactured lingerie brand, "specifically made for modern boerenmeisjes" who like a naughty frill in the night.

Created by: Joe Republic Shift.


National security and fire's nominated logo. (Loeries)

National is a security company, formerly known as Chubb and provides intruder detection alarms, armed response services, access control systems, CCTV, guarding, fire detection and extinguishing systems.

Created by: Grid Worldwide

Africa's Travel Indaba

Africa travel indaba's nominated logo. (Loeries)

Africa's Travel Indaba is the continent's largest travel trade show.

Created by: FCB Joburg

Mr D food

Mr D Food's nominated logo. (Loeries)

Formerly known as Mr Delivery, Mr D is one of SA's go-to food delivery services.

Created by: M&C Saatchi Abel.


Equilibrium's nominated logo. (Loeries)

Equilibrium is a audiology practice in Melrose North, Johannesburg.

Created by: Switch Brand SA.

Other contenders for the logo award include the designers (TBWA, REKLAM and HIZMETLERI A.S.) of the logo for the Fear and Fantasy Festival, an event in Turkey:

Fear and fantasy festival's nominated logo. (Loeries)

The South African-based designer Xfacta is also a finalist for a logo created for Miavana, a five-star luxury eco resort in Madagascar. 

Miavana's nominated logo. (Loeries)

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