(Photo by Kal Loftus on Unsplash)
  • Africa's super-rich are increasingly shelling out for luxury liquor, according to an annual survey on wealth.
  • The continent's luxury market generated over R80 billion in revenue last year, from splurges on luxury cars, watches, yachts and top-end booze.
  • Remy Martin's cognac, Gran Patron's tequila, and Chateau Rothschild's wines featured among the continent's most popular luxury drinks. 

The annual AfriAsia Bank wealth survey for 2018 reports that the African continent is now home to 155,000 dollar millionaires, and 24 dollar billionaires.

Those affluent Africans were between them responsible for more than R84 billion ($6 billion) in revenue from the sale of luxury cars, top-end watches, private jets, yachts – and booze.

The continent’s super-rich are increasingly spending on luxury liquor products like cognac and single malt whisky, according to the study, especially in Nigeria and South Africa.

High-net worth individuals are commonly super-private, so the study relied on interviews with the professionals and institutions that handle the affairs of the elite, such as wealth managers, brokers, and high-end hoteliers, Andrew Amoils, wealth analyst at New World Wealth which authored the study, tells Business Insider SA.

According to those interviews, these are the most popular liquor brands among rich Africans at the moment.

Remy Martin Louis XIII

Remy Martin Louis XIII. (Bottleshop)

Type: Cognac

Price: R49,999.00

Gran Patron Burdeos 

Gran Patron Burdeos. (Bottleshop)

Type: Tequila

Price: R7,999.00

Chateau Lafite Rothschild 

A bottle of Chateau Lafite Rothschild. (Wine searcher)

Type: Wine

Price: R16,375.00

Chateau Mouton Rothschild

Chateau Mouton Rothschild. (Bottleshop)

Type: Wine

Price: R5,199.00

Chateau Margaux

Chateau Margaux.

Type: Wine

Price: R4,220.00

Johnnie Walker Blue Label

Johnnie Walker Blue Label Whisky. (Bottleshop)

Type: Blended whiskey

Price: R2,399.00

Dom Perignon 

Dom Perignon Champagne (Bottleshop)

Type: Champagne

Price: R2,325.00


Hibiki Japanese Whiskey. (Bottleshop)

Type: Japanese whiskey

Price: R1,649.00


Glenmorangie Whiskey. (Bottleshop)

Type: Single malt whiskey

Price: R1,115.00


Hennessy Cognac. (Bottleshop)

Type: Cognac

Price: R2,299.00 

Woodford Reserve


Type: Bourbon

Price: R525.00 

Moet & Chandon Champagne 

Moet & Chandon Champagne, 2008. (Bottleshop)

Type: Champagne

Price: R975.00

Johnnie Walker Black Label


Type: Blended Whiskey

Price: R359.00

Veuve Clicquot Champagne 


Type: Champagne

Price: R699.00



Type: Blended Whiskey

Price: R299.00

Jack Daniels


Type: Whiskey

Price: R405.00

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