These are the 16 liquor brands rich Africans like best – including a R1,649 Japanese whiskey
- Africa's super-rich are increasingly shelling out for luxury liquor, according to an annual survey on wealth.
- The continent's luxury market generated over R80 billion in revenue last year, from splurges on luxury cars, watches, yachts and top-end booze.
- Remy Martin's cognac, Gran Patron's tequila, and Chateau Rothschild's wines featured among the continent's most popular luxury drinks.
The annual AfriAsia Bank wealth survey for 2018 reports that the African continent is now home to 155,000 dollar millionaires, and 24 dollar billionaires.
Those affluent Africans were between them responsible for more than R84 billion ($6 billion) in revenue from the sale of luxury cars, top-end watches, private jets, yachts – and booze.
The continent’s super-rich are increasingly spending on luxury liquor products like cognac and single malt whisky, according to the study, especially in Nigeria and South Africa.
High-net worth individuals are commonly super-private, so the study relied on interviews with the professionals and institutions that handle the affairs of the elite, such as wealth managers, brokers, and high-end hoteliers, Andrew Amoils, wealth analyst at New World Wealth which authored the study, tells Business Insider SA.
According to those interviews, these are the most popular liquor brands among rich Africans at the moment.
Remy Martin Louis XIII
Gran Patron Burdeos
Chateau Lafite Rothschild
Chateau Mouton Rothschild
Johnnie Walker Blue Label
Type: Blended whiskey
Type: Japanese whiskey
Type: Single malt whiskey
Moet & Chandon Champagne
Johnnie Walker Black Label
Type: Blended Whiskey
Veuve Clicquot Champagne
Type: Blended Whiskey
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