“If you’re putting extraordinarily good contents in mediocre packaging, you’re letting yourself down as a producer,” says Sean Harrison, a creative director at Whitespace Creative and one of the judges at South Africa’s inaugural beer label design awards.
Beer labels were judged in two categories: single beer, or beers in a series.
Ten beers received a silver rating at the awards held at the end of March, and only one gold.
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These are the beer labels which achieved silver or better at the South African Beer Lable Design awards 2018.
The Kennel Brewery:
Alesation India Pale Ale, Bierboel Belgian Milkshake, Beernard California Common, Lagedor India Red Lager, Maltyeast Poodle Witbier, Porter Collie Smoked Porter
Gold: Beers in a series
Designer: Peter Fabricius
Clockwork Brewhouse:
English Best Bitter, Golden Elderflower Ale, Märzen German Lager, Schwarzbier, German Lage
Silver: Beers in a series
Designer: Dominic Strauss
Lakeside Brewing Co:
783 Pale Ale, Festival Oktoberfest Lager, Out of Office Belgian Blonde, Summer, Red Session IPA
Silver: Beers in a series
Design firm: Jenny Glazier
Mitchell's:
90 Shilling Ale, Bosun's Pale Ale, Forester's Lager, Milk & Honey Ale, Old Wobbly Strong Lager, Raven Stout
Silver: Beers in a series
Design firm: The Butcher’s Shop
Darling Brew:
Slow Beer
Silver: Single beer
Design firm: Space Design
Devil's Peak:
Up and Away Lager
Silver: Single beer
Design firm: Adam Hill
Poison City:
The Other Bird Czech Dark Lager
Silver: Single beer
Design firm: unagency
Poison City:
The Punk Rocker English Pale Ale
Silver: Single beer
Design firm: unagency
Soweto Gold
Silver: Single beer
Design firm: At Pace Design & Advertising
The Red Rock Brewing Company:
Rusty Trigger Lager
Silver: Single beer
Design firm: Switch
The Red Rock Brewing Company:
Nine Inch Ale
Silver: Single beer
Design firm: Switch
The judges were Harrison; Winemag.co.za editor Christian Eedes; Woolworths product developer for wine Rebecca Constable; beer judge and writer Lucy Corne; and Carla Kreuser, an independent graphic designer and illustrator.
Judging criteria included originality of concept, execution, shelf appeal and effectiveness as a piece of communication.
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