Life

Watch: These amazing miniature scenes play with our perspective in ads for Cartier, Louis Vuitton and many more

Business Insider SA

  • Vincent Bousserez photographs toy miniatures and real-life backdrops to merge them into a perfect composition.
  • The photographs of tiny people range from poetic vignettes to witty, barbed comments on human vices, and now have a world-wide cult following.

According to this artist size does matter – with a little perspective.

Vincent Bousserez photographs toys, miniatures, and real-life backdrops to merge them into a perfect composition.

The photographs of tiny people range from poetic vignettes to witty, barbed comments on human vices, and now have a world-wide cult following.

The Paris-based Bousserez started photographing the Plastic Life scenarios in 2003. At the time it was just for his own entertainment. Soon after he was approached to produce ad campaigns for Louis Vuitton and Cartier. He has also done work for Bulgari, the Plaza Athenee, Pierre Hermé, and Air France. 


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The stories of these plastic miniatures were inspired by the discovery of an old boutique model in Paris. He thought that it would be interesting to suggest stories, taking the 2cm sized figurines out of their artificial world and place them in the middle of daily life.

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