Acclaimed South African fashion designer Thebe Magugu met Anna Wintour, longtime editor-in-chief of Vogue US and a living legend in the fashion business, this weekend.
Wintour and Louis Vuitton vice president Delphine Arnault visited Magugu's fashion exhibition in Paris on Sunday, where he is the only African nominated for the LVMH Prize.
The LVMH Prize gives one designer €300,000 (the equivalent of roughly R4.8 million) and mentorship for 12 months. The prize is meant to support and develop young fashion designers around the globe.
Karl Lagerfeld was a former judge of the prize.
Speaking to Business Insider South Africa, Magugu said his hand kept shaking during his meeting with Wintour.
He said Wintour – who has a reputation for being demanding and difficult – “is very nice”.
“I explained the collection, and she was interested in a garment that has all my nightmares and dreams on it,” Magugu said.
“She wished that it has ‘more dreams than nightmares - for my sake’ - which was funny.”
Magugu, who also met with models Bella Hadid and Gigi Hadid during his visit to Paris, said his “African studies” is inspired by education.
He said all his collections are named after university subjects.
“In the past, we’ve had Geology, Home Economics and Art History - now we are heading into African Studies, where we merge motifs and references from our culture with really tailored shapes.”
The LVMH Prize will be awarded in June after the current shortlist of 20 designers is reduced to eight.
It is sponsored by the LVMH group, the owner of acclaimed fashion brands Louis Vuitton, Marc Jacobs, Givenchy, and Christian Dior.
“At the risk of sounding cheesy- but honest - winning is a cherry on top. The people I've met and the contacts I made feel like a win already,” Magugu said.
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