Watch: The race to dominate the car dashboard is heating up and Google is winning
- Google clinched a major win this week in the race to power your car’s infotainment system.
- Renault, Nissan, and Mitsubishi intend to have Maps and Google Assistant ruling their dashboards by 2020.
- Mercedes Benz manufacturer, Daimier, and BMW is sticking with its own operating systems.
Google clinched a major win this week in the race to power your car’s infotainment system.
Reuters reported that an alliance of Renault, Nissan, and Mitsubishi - which together sold over 10 million vehicles last year – will integrate Maps and the voice operated Google Assistant in their future models by 2020-21.
This makes a clear departure from when car makers tried to build in their own systems, over fears that they would be leaning too heavily on tech from Silicon Valley and giving them upper hand in relationships with its customers.
Cars are ripe for innovation being in a similar position to where cell phones were before smartphones.
“They’ve got increasingly powerful computers inside them. Now the approach so far has been these programs called Android Auto and Apple Carplay. That’s where you plug the device into the car or connect via Bluetooth and then you see that software experience from your phone mirrored onto the display. The key difference here is that Google is going to actually be putting a operating system in the car,” said Stephen Nellis a tech reporter at Reuters.
Some manufacturers remain sceptical. Mercedes Benz manufacturer, Daimier, and BMW are sticking with their own operating systems.
Apple is also keen to get in on the action with its Apple’s CarPlay system, now in more than 200 vehicle models, while Amazon has made its way into Ford and Toyota cars.
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