These TV ads have just been named the best in South Africa - and they include a banned Chicken Licken commercial about colonialism
- The best televisions adverts in South Africa were named at the Loerie awards over the weekend.
- The four best adverts include a Nando’s advert that joked about an Absa Advert, a banned Chicken Licken advert about colonialism, and an inebriated man.
- In total, the Loerie awards received over 2,500 entries from 15 countries.
- For more stories, go to BusinessInsider.co.za.
South Africa’s best television adverts were named at the annual Loerie Awards in Durban over the weekend.
The Loerie awards celebrate the best of advertising in Africa and the Middle East the past year in 14 categories including print media, television, and digital.
Out roughly 100 video entries submitted, four received gold awards and one won a Grand Prix - the highest award at the Loeries.
One entry that received gold was a 7-minute short film VUKA by agency Joe Public for South African Breweries, which tried to highlight the effect of underage drinking. The rest were all television adverts.
In total, the Loeries received 2,500 entries from 646 brands represented by 281 agencies in 15 countries across Africa and the Middle East.
296 entries received awards including 5 Grands Prix, 32 Golds, 72 Silvers, 116 Bronzes, 18 Craft Golds and 53 Craft Certificates.
Here are the four adverts that were named the best at the Loerie awards.
Afro-tising - Nando’s
This advert was made after campaigns from Absolut Vodka and Absa’s Africanacity series, which it pretty clearly makes fun of. It was the only television advert to receive a Grand Prix award.
Created by: M&C Saatchi Abel
Double Your Bundle - Pizza, Leftover Pizza - MTN South Africa
The advert features an apparently inebriated man, with heavy smoke hanging in the apartment, who calls someone twice to say happy birthday. The tagline is: “We won’t judge your reasons for needing double your data.”
Created by: TBWA\Hunt Lascaris Johannesburg
The Legend of Big John - Chicken Licken
This ad was banned in South Africa by the Advertising Regulatory Board because it “trivialises an issue that is triggering an upsetting for many South African people” – colonisation. It features the character “Big John” who travelled across the oceans and casually overcomes the many challenges of that journey to “discover” Europe.
Created by: Joe Public
Shave To Remember - Philips Hair Clippers
The advert and campaign encouraged South Africans to shave their head in a similar fashion to young Nelson Mandela, to recommit themselves to the values of the liberation fighter.
Created by: Ogilvy Johannesburg
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