Supersport United against Amakhosi at semis of #MTN8 (Intsgram: @mtnza)

South African brands grew by 8% to R426 billion from R395 billion the past year, says Jeremy Sampson, Executive Director of Brand Finance Africa.

“[This reflects an] economy showing signs of recovery from the Zuma years,” Sampson said at the release of Brand Finance’s South Africa top 50 Brands report. 

“The potential for South Africa going forward is huge, especially as new brands such as Capitec emerge.”

READ: SA’s most valuable brand is worth double that of Absa and FNB's combined

The South African top 50 Brands report, released this week, uses a combination of marketing investment, loyalty towards the brand and business performance to calculate the value of a brand. 

Here are the top 10 most valuable brands in South Africa, with their estimated brand value. 

MTN - R44.2 billion 

MTN prize winners at a stand Sandton City (Instagram: @mtnza)


Vodacom - R27.5 billion 

(Instagram: @vodacom)


First National Bank - R19.4 billion 

Medals at FNB's annual 12 km run in Cape Town (Instagram: @fnbsa)


ABSA - R18.9 billion 

Former Olympic champion, Sabine Spitz and her South African riding partner, Robyn de Groot at the Absa Cape Epic in 2017 (Instagram: @absa)


Standard Bank - R18.5 billion 

Standard Bank's building in Cape Town's CBD.


Woolworths SA - R18.1 billion 

Woolworth South Africa's #OwnYourFit campaign (Instagram: woolworths_sa)


Sasol  - R15.7 billion 

Sasol's new headquarters at Sasol Place in Sandton (supplied)


Investec - R14.9 billion


Nedbank - R14.8 billion 

Free State Stars, winners of the 2018 Nedbank Cup Champions (Instagram: @nedbank)


MultiChoice - R14.3 billion 

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