All of the companies no longer advertising on Facebook due to the platform's lack of hate speech moderation
- Civil rights organisations including NAACP, Color of Change, and Anti-Defamation League asked advertisers to stop paying for advertisements on Facebook in the wake of George Floyd's death at the hands of Minneapolis police officers.
- Since Floyd's death, Facebook has allowed posts in which Trump called protesters "thugs" and suggested violence when he wrote, "when the looting starts, the shooting starts."
- Facebook CEO Mark Zuckerberg decided not to take action in removing the content despite requests. Twitter, on the other hand, flagged Trump's tweets using the same language as "glorifying violence."
- In light of Zuckerberg's inaction, companies like Coca-Cola, The Hershey Co., Unilever, Verizon, Honda, Birchbox, Ben & Jerry's, The North Face, REI, and Patagonia have halted their paid advertising on Facebook - some of them just for the month of July.
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The North Face was the first major brand to halt its paid advertising on Facebook.
The North Face announced its decision on Friday.
The clothing company said it would also stop advertising on Instagram, which Facebook owns.
"We know that for too long harmful, racist rhetoric and misinformation has made the world unequal and unsafe, and we stand with the NAACP and the other organizations who are working to #StopHateforProfit," Steve Lesnard, The North Face's global VP of marketing, said in a statement.
Patagonia announced Sunday that it would boycott Facebook over "hateful lies and dangerous propaganda on its platform".
For too long, Facebook has failed to take sufficient steps to stop the spread of hateful lies and dangerous propaganda on its platform.— Patagonia (@patagonia) June 21, 2020
REI said it would stop its Facebook ads for the month of July.
Talkspace, a mental health app, also halted its Facebook advertising. CEO Oren Frank said he "will not support a platform that incites violence, racism, and lies".
Software company Braze did the same. CMO Sara Spivey called for other companies to join the boycott on Twitter.
Fons, a payment company, has sworn off Facebook advertising too.
CEO and co-founder Eric Branner said that the boycott could potentially lead to Facebook changing its policy.
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Ice cream maker Ben & Jerry's called on Facebook to take "clear and unequivocal actions" to stop the spread of "racism and hate" on its platform.
Ben & Jerry's, which has campaigned against racial inequality for years, tweeted its announcement Monday.
"We will pause all paid advertising on Facebook and Instagram in the US in support of the #StopHateForProfit campaign. Facebook, Inc. must take the clear and unequivocal actions to stop its platform from being used to spread and amplify racism and hate," the company said.
Clothing company Eddie Bauer is suspending ads on Facebook and Instagram through the end of July.
Arc'teryx, an outdoor clothing brand, said it will pause advertising on Facebook and Instagram through at least the end of July. The brand tweeted: "We need a break @facebook."
We need a break @facebook. Effective immediately, we will be halting our global advertising with @Facebook & @Instagram until at least the end of July in support of the #stophateforprofit campaign & donating those dollars towards building more inclusive outdoors. — Arc'teryx (@Arcteryx) June 23, 2020
Magnolia Pictures — the studio behind "I Am Not Your Negro" and upcoming documentary "John Lewis: Good Trouble" — is pausing its advertising.
In solidarity with the #StopHateForProfit movement, Magnolia Pictures has chosen to stop advertising on Facebook and Instagram, starting immediately, through at least the end of July. We are seeking meaningful change at Facebook and the end to their amplification of hate speech.— Magnolia Pictures (@MagnoliaPics) June 23, 2020
Upwork, a virtual freelancing platform, is halting its advertising. CEO Hayden Brown tweeted, "We're out too."
Limeade, a software company that focuses on employee experience, is also halting advertising.
After the ADL sent a letter to Verizon, the company told AdAge it would pause advertising until Facebook could "create an acceptable solution that makes us comfortable."
Unilever, a major multinational consumer goods company that owns brands like Dove, Lipton, Breyers, Hellman's, Q-tips, and Vaseline, said it would halt US ads on both Facebook and Twitter for the rest of 2020."Based on the current polarization and the election that we are having in the U.S., there needs to be much more enforcement in the area of hate speech," Luis Di Como, Unilever's head of global media told The Wall Street Journal, which was the first to report the news. "There is much more to be done, especially in the areas of divisiveness and hate speech during this polarized election period in the U.S.," Unilever said in a statement. "Continuing to advertise on these platforms at this time would not add value to people and society." Facebook's stock tumbled as much as 7% following Unilever's announcement.
Honda's US division, became the first automaker to join the ad boycott.
Birchbox, a subscription company that sends customers samples of makeup and other beauty-related products, has joined the boycott as well — one of the first beauty companies to do so.
The Hershey Co. is halting ad spending on Facebook and Instagram in July and will cut spending by a third for the remainder of the year.
Coca-Cola said it would pause paid ads on all social media platforms so it can "reassess" its ad spending policies.Coca-Cola CEO James Quincey told Adweek that Coca-Cola will pause international paid ads across all social media platforms for 30 days so it can "reassess our advertising policies to determine whether revisions are needed." "There is no place for racism in the world, and there is no place for racism on social media," Quincy told Adweek, adding that the company expects "greater accountability and transparency from our social media partners."
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