(Instagram, @taxify)
  • Taxify is expanding its e-hailing service to Polokwane and East London - the first e-hailing service to do so.
  • It now operates in more cities in South Africa than in any of the other 25 countries where it has a presence.


South Africa’s second largest e-hailing service Taxify is expanding to Polokwane and East London - becoming the first service to expand to the cities.

E-hailing services started in Polokwane on Wednesday, with operations launching in East London by the end of October.

The Estonian company now operates in more cities across South Africa than it does in any of the other 25 countries where it has a presence.

Gareth Taylor, manager for Taxify in South Africa, said the service expanded to the two cities because it considers demand high enough to sustain drivers in the city.

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Taxify in May raised $175 million, or roughly R2.2 billion, in a new funding which it plans to use to expand its services worldwide - particularly across Africa.

It launched in South Africa in 2016 with only two employees, and has since expanded to over six cities with over 80 employees.

Taylor said Taxify has thus far been “hugely successful” in every South African city where it has launched.

“Demand for ride-hailing services is growing across South Africa as public transport is increasingly unreliable and the costs of car ownership soar,” Taylor said in a statement.

“Ride hailing services like Taxify make it possible for more people to enjoy the convenience and safety of getting from one place to another, without the costs of car ownership or the inconvenience of public transport.”

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