The Estonian company announced the change on Thursday, and quickly updated its apps and their various listings in app stores to, for the time being "Bolt (Taxify)".
Bolt/Taxify is reportedly looking for more funding, after it raised the equivalent of R2.2 billion (and hit a $1 billion valuation) in May 2018 from an investor group led by Daimler, the parent company of Mercedes-Benz.
The company said it had "started to outgrow" its brand and wanted to highlight that it is not all about cars – and that it believes the future of transportation is electric.
"Bolt" was a sub-brand of Taxify launched in Paris six months ago to offer short-term electric scooter rentals. Much like Uber offers Uber Black and Uber Van as services within its app, Bolt was available alongside traditional car e-hailing in the Taxify app.
Ride-hailing companies – and focussed competitors – believe such scooter rentals are the inevitable victor for short-hop trips within major cities.
In September Bolt/Taxify announced it would roll out the Bolt electric scooter service to Australia.
In San Francisco, the city has come to view a glut of electric scooters littering sidewalks worthy of regulation.
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