Source: Takealot.
Source: Takealot.
  • Takealot will refund customers who bought one of 400 Samsung TVs valued at R4 million after the Springboks won the Rugby World Cup. 
  • The promotion ran from 6 September, 14 days before the Rugby World Cup started. 
  • The online retailer said at the time it fully intended to back the Boks against England, regardless of the outcome.  
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Takealot has lost R4 million but has made 346 people very very happy after the Springboks walked away as champions of the Rugby World Cup on Saturday. 

This is thanks to a promotion the online retailer ran where it promised a full refund to customers who bought selected Samsung TVs valued at a combined total of R4 million should the Boks win. 

The promotion originally ran from 6 September, 14 days before the Rugby World Cup started, and closed the day before the World Cup kicked off on 19 September. This was later reopened following the Springboks victory over Japan in the semi-finals. 

“346 shoppers will be refunded the full value of their purchases if, and when, the Bokke win the tournament," said Julie-Anne Walsh, Chief Marketing Officer at 

The promotion applied to the following models: Samsung 49-inch Curved UHD TV (sold at R7,499), Samsung 50-inch UHD TV (R8,199), and Samsung 55-inch QLED TV (R14,999). 

The online retailer said it fully intended to back the Boks against England.

"We are backing our boys in green and gold all the way! As a proudly South African company, Takealot’s #backthebucks promotion is a way to support the Boks and rally even more ‘gees’ around an extraordinary tournament. We are thrilled to see how eagerly our shoppers have embraced the promotion and the opportunity to upgrade their big match viewing experience."

This story has been updated after the Springboks won the 2019 Rugby World Cup.

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