Too many entrepreneurs are not willing to take a leap of faith and so end up as side hustlers while holding down full-time jobs, Standard Bank says – and it wants to change that.
The bank's new campaign, My Fearless Next, will take the most promising side hustlers it can find, put them through a bootcamp, and offer one contestant the chance to go full time, with a salary of up to R1 million paid for a year.
"The campaign is targeted at young entrepreneurs who have full-time corporate jobs, but have to start a small business either to earn additional income or fulfil their entrepreneurial ambitions," says Cleo Zwane, Standard Bank's senior marketing manager for business banking.
The campaign will take in six contestants every week and put them through a one-day training bootcamp, with more established hustlers and entrepreneurs as their trainers.
One winner will be selected each week. A final winner will be selected from the six weekly winners.
The winner will also be mentored through the bank's entrepreneur development programme.
Applications close on July 19.
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