• Spotify is the global music-streaming leader.
  • It looks like it will launch in South Africa on 13 March.
  • Spotify has 71 million paying customers across 61 countries.


Spotify is coming to South Africa soon, Business Day reported on Wednesday, making it possibly to subscribe to its service without any technical or geographical workarounds.

Spotify "secretively" posted an advert for a senior editor/music programmer in South Africa in September 2017. This week it sent out an email teasing about news it will share on 13 March.

The Swedish streaming service was launched in 2009 and has revolutionised how people listen to music.

Spotify has over 71 million premium paying customers in 61 countries. It intends to list on the New York Stock Exchange using a rare direct listing process.

It offers tiers of music streaming that range from free to premium R118 per month. According to the service, they also control 42% of the global music streaming market.

Until Spotify is live in South Africa, this is the message visitors to its website are presented with.

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