A South African is taking on Uber and Taxify with scooters – after they rejected his job application ten times
- Scooter is set to go live in South Africa by September.
- Founder Fezile Dhlamini launched the business after Uber and Taxify rejected his job application 10 times.
- Like the ride-sharing services that didn't want to employee him, Scooter will connect customers to private drivers – only scooter drivers.
26-year old Fezile Dhlamini could not get a job in the sector he wanted to work in, so he started his own company.
Dhlamini started work on his online taxi service Scooter after Uber and Taxify rejected his job application ten times.
"[Rejection] gave me the motivation to build my own door since knocking was not working," he told Business Insider South Africa.
He first started applying to Uber and Taxify in 2015
"I even went to Uber in Parktown last year where I was requesting a meeting with their ops manager so I can work with them on my vehicles I had sourced and use their technology," Dhlamini says.
See also: A driver without an 'e-hailing' permit could cost Uber R100,000 if Parliament’s transport committee gets its way
"I was sent from pillar to post and never got a response from the office manager I was assigned to speak to."
Scooter is set to be in operation by September.
It will make use of electric scooters from Sweden.
See also: San Francisco just voted to regulate the glut of shared electric scooters that startups are putting all over the city’s streets
The ultimate goal is to expand the service to include a Scooter assembly plant in South Africa (which Dhlamini already named "Scooter City") and a food delivery service to compete with the likes of Uber Eats.
Dhlamini says with Scooter he aims to address the widespread inequality in South Africa.
See also: This SA-born entrepreneur is helping to build a 'Tesla killer' – a car fully powered by the sun
"Let's change this narrative by establishing businesses that give platforms to the disenfranchised that can contribute to the re-development of our economy," he says.
"Fewer handouts and more handups."
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