26-year old Fezile Dhlamini could not get a job in the sector he wanted to work in, so he started his own company.
Dhlamini started work on his online taxi service Scooter after Uber and Taxify rejected his job application ten times.
"[Rejection] gave me the motivation to build my own door since knocking was not working," he told Business Insider South Africa.
He first started applying to Uber and Taxify in 2015
"I even went to Uber in Parktown last year where I was requesting a meeting with their ops manager so I can work with them on my vehicles I had sourced and use their technology," Dhlamini says.
"I was sent from pillar to post and never got a response from the office manager I was assigned to speak to."
Scooter is set to be in operation by September.
It will make use of electric scooters from Sweden.
The ultimate goal is to expand the service to include a Scooter assembly plant in South Africa (which Dhlamini already named "Scooter City") and a food delivery service to compete with the likes of Uber Eats.
Dhlamini says with Scooter he aims to address the widespread inequality in South Africa.
"Let's change this narrative by establishing businesses that give platforms to the disenfranchised that can contribute to the re-development of our economy," he says.
"Fewer handouts and more handups."