Airbnb hosts aged 60 and older has grown by 39.95% in South Africa the past year, and now represent the fastest growing host segment, the platform said on Friday.
Senior South Africans hosts are also “much loved”, receiving better reviews than any other age group, with 85% boasting a five-star rating.
“Older adults have taken to Airbnb in recent years to utilise unused space in their homes, to meet new people and learn about different cultures, or as an additional source of income or to supplement their pensions,” Airbnb said in a statement.
Globally, adults aged 60 and older also represent the fastest growing host demographic, with over 400,000 registered hosts earning upwards of $2 billion from 13.5 million guests from more than 150 countries staying at their listings.
Ballitoville in KwaZulu-Natal was one of the top trending booking destinations for seniors worldwide.
Additionally, Airbnb said its experience function saw a staggering 1,100% host growth among the 60+ demographic the past year, while seniors also booked 260% more experiences themselves.
Airbnb experiences are activities designed and led by local hosts, booked through the Airbnb platform.
Seniors in Great Britain, France and the US were most likely to host, and social impacts was the most hosted category among seniors the past year.
“Aging is sometimes perceived as being synonymous with loneliness, loss and a withdrawal from surroundings. However, Airbnb reveals that senior community members are craving just the opposite,” the platform said.
Also from Business Insider South Africa