South African internet users spend much more time online than Americans and Europeans
- South African internet users spend roughly 8 hours 23 minutes online every day, a new report found.
- This means local internet users spend more time online than many other countries.
- However, only 54% of the population has access to the internet - below the global average.
South Africans internet users spend a third more time online than Americans - and almost double than Germans, a new report found.
Social media marketing platform Hootsuite’s Global State of Digital in 2019 report found that the typical South African internet user spent 8 hours 23 minutes on the internet per day, compared to 7 hours 2 minutes in Singapore and 6 hours 38 minutes in the US, the report found.
In Russia, users spent roughly 6 hours 29 minutes on the internet, 6 hours 4 minutes in Italy, 5 hours 51 minutes in Canada, 5 hours 46 minutes in Britain, and 4 hours 37 minutes in Germany.
South African internet users lag those in the Philippines, however, who spend more than 10 hours a day online. Brazilian and Thai internet users also spend more time online than South Africans.
Globally, the average time spent on the internet daily decreased by 1.7% to 6 hours 42 minutes, after five years of consecutive growth.
South Africans cellphone owners also spend a long time on the web every day - an average of 3 hours 30 minutes, compared to the global average of 3 hours 14 minutes.
But our internet penetration remains low - with only 54% of the population connected to the internet, compared to the global average of 57%.
Germany has a 98% internet penetration, the US 95% and Japan 94%.
The report found that 40% of South African internet users had active social media accounts.
WhatsApp was South Africa’s most active social media platform with 90% of internet users accessing the platform, followed by Youtube at 84%, Facebook at 82%, Facebook messenger at 57% and Instagram at 54%.
Twitter was South Africa’s sixth most active social media platform at 42%, followed by LinkedIn at 38%.
Both Facebook and Instagram saw growth of more than 4% in South African users the past year, while Twitter saw a significant drop of 27%.
Some 48% of South African internet users stream content online, and 11% likely to watch esports tournaments.
This story has been updated.
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