cell phone, call, money, technology
  • South African internet users spend roughly 8 hours 23 minutes online every day, a new report found.
  • This means local internet users spend more time online than many other countries. 
  • However, only 54% of the population has access to the internet - below the global average.

South Africans internet users spend a third more time online than Americans - and almost double than Germans, a new report found. 

Social media marketing platform Hootsuite’s Global State of Digital in 2019 report found that the typical South African internet user spent 8 hours 23 minutes on the internet per day, compared to 7 hours 2 minutes in Singapore and 6 hours 38 minutes in the US, the report found.

Average amount of time spent by internet users aro
Average amount of time spent by internet users around the world per day (screenshot, Hootsuite)

In Russia, users spent roughly 6 hours 29 minutes on the internet, 6 hours 4 minutes in Italy, 5 hours 51 minutes in Canada, 5 hours 46 minutes in Britain, and 4 hours 37 minutes in Germany.

South African internet users lag those in the Philippines, however, who spend more than 10 hours a day online. Brazilian and Thai internet users also spend more time online than South Africans.   

Globally, the average time spent on the internet daily decreased by 1.7% to 6 hours 42 minutes, after five years of consecutive growth.

Average amount of time spent by mobile internet us
Average amount of time spent by mobile internet users per day (screenshot, Hootsuite)

South Africans cellphone owners also spend a long time on the web every day - an average of 3 hours 30 minutes, compared to the global average of 3 hours 14 minutes.  

But our internet penetration remains low - with only 54% of the population connected to the internet, compared to the global average of 57%.

Internet penetration around the world (screenshot,
Internet penetration around the world (screenshot, Hootsuite)

Germany has a 98% internet penetration, the US 95% and Japan 94%.

The report found that 40% of South African internet users had active social media accounts. 

WhatsApp was South Africa’s most active social media platform with 90% of internet users accessing the platform, followed by Youtube at 84%, Facebook at 82%, Facebook messenger at 57% and Instagram at 54%.

Twitter was South Africa’s sixth most active social media platform at 42%, followed by LinkedIn at 38%.

Percentage of South African internet users on soci
Percentage of South African internet users on social media networks (screenshot, Hootsuite)

Both Facebook and Instagram saw growth of more than 4% in South African users the past year, while Twitter saw a significant drop of 27%.

Some 48% of South African internet users stream content online, and 11% likely to watch esports tournaments.

This story has been updated.

For more, go to Business Insider South Africa.

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