Business Insider Edition

Some of the most popular YouTubers make millions from their videos. Here's how you can make some money from your YouTube channel too.

Paige Leskin , Business Insider US
 Apr 09, 2019, 05:20 PM
  • YouTube stars with large fan bases and popular videos can earn millions of dollars a year from their content, but you don't have to have millions of subscribers to make some cash off the videos you post on the service.
  • If you have enough people watching your YouTube videos, you can earn money from them through the service's Partner Program.
  • Here's how to find out if you're eligible for the program and how to join it.

YouTube personalities including PewDiePie, the Paul brothers, and Jenna Marbles have made millions of dollars from their YouTube videos.

But you don't have to be a megastar like one of them with millions of views to make money off your YouTube videos. Anyone who meets certain requirements can make some extra cash on the streaming video service through the YouTube Partner Program.

Here are the standards your channel needs to meet to qualify, how you can apply, and how the program works:


To earn money on YouTube, video creators need to be accepted into the service's Partner Program.

Once you become part of the program, you'll have access to a trove of resources and features provided by YouTube. The program offers tips on the different ways you can make money and provides a dedicated support team.

Source: YouTube Help


To qualify for the YouTube Partner Program, your channel has to have at least 1,000 subscribers and 4,000 watch-hours in the last year.

YouTube sets such requirements for the program to "protect the creator community from spammers, impersonators, and other bad actors", it says.

Source: YouTube Creators


To be eligibile, you have to live in a country where the Partner Program is available.

Leanna Garfield/Business Insider

YouTube offers the program in more than 100 countries, including South Africa, the United States, Canada, the United Kingdom, India, Russia, and Norway. One country where it's not available is China.

Source: YouTube Help


You'll have to make sure your videos meet YouTube's terms of service and its community and advertiser-friendly content guidelines.

Getty

Those rules bar nudity, hate speech and harassment, violence, spam, and invasions of privacy.

You should also make sure you have the commercial-use rights for your content and that you aren't violating any copyright laws.

YouTube's policies are complex, so you should read them for yourself.

Source: YouTube Help


You'll also have to create an AdSense account, which allows you to get paid for advertisements that run on your videos.

Screenshot / YouTube

YouTube's Help Centre has a page where you can troubleshoot the process, which may be necessary if you have more than one YouTube account.

Source: YouTube Help, YouTube Creator Studio


The simplest way to sign up for AdSense is through YouTube's Creator Studio area.

Within Creator Studio, you'll find a link to the monetisation page. That page walks you through the process of generating revenue from your YouTube channel step-by-step.


As part of signing up for AdSense, you'll have to accept the program's terms and conditions.

Google AdSense

You do that on a separate page. You'll have to enter some personal information, including your address and payment details, to ensure you're paid for ads that run on your videos.


After you submit your AdSense application, you'll need to set your "monetisation preferences."

Once you complete the application, the sign-up process will automatically redirect you back to the Creator Studio area. From there, you can choose whether or not you want certain ads to run with your videos. You can change those settings at any time.

Source: YouTube


Once you've completed all these steps — and met all the requirements — your channel will automatically be submitted for review

However, YouTube won't consider your application for the program until you meet the 4,000 watch-hour and 1,000 subscriber thresholds. I've posted few videos on my personal YouTube account and done little to try to draw in viewers, so I haven't come close to meeting those requirements, but YouTube is tracking my progress toward them.


YouTube is warning that it's taking longer than a month for it to process applications for its Partner Program.

Getty

"There can be multiple reasons for delays," YouTube says. "Higher-than-usual application volumes, system issues, or we may occasionally need to shift resources."

So even if you apply and meet all the requirements, it could be a while before you start making money off your channel.

Source: YouTube Help


Once you get into the program, you'll find that YouTube divvies up partners into different compensation tiers.

The most basic tier, which everyone qualifies for once they're accepted into the Partner Program, provides creators with revenue from ads that show up on their videos.

Source: YouTube Help


YouTube offers other revenue opportunities for creators and channels with larger numbers of subscribers.

If you have at least 10,000 subscribers, you'll be able to link out to a site to sell merchandise to your fans. If you have at least 30,000 subscribers, you can offer memberships to your channel. With that feature, fans pay a monthly fee to get badges, emojis, and other perks.

Source: YouTube Creators Academy


YouTube offers videos designed to help creators grow their audience and boost their revenue.

YouTube offers them as part of what it calls its Creator Academy. The videos offer tips on such things as the different ways creators can make money off their videos and channels.

This explainer video is a good place to start:

Source: YouTube Creators

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