- Shoprite has a new standalone pharmacy store, Medirite Plus.
- Previously, its pharmacies were only located in the retailer's supermarkets.
- The move sets Shoprite up to compete for market share in the pharmacy and beauty retail segment head-on.
- For more stories go to www.BusinessInsider.co.za.
Africa's largest retailer, Shoprite, which owns the Medirite chain of pharmacies, has just opened a standalone store under that banner as it continues to explore different formats.
The new standalone pharmacy operating under the Medirite Plus format opened in Willowbridge Village in Cape Town.
The Shoprite group has more than 140 Medirite pharmacies, all of which are located inside the group's supermarkets. The standalone stores set it up to better compete with the likes of Dis-Chem and Clicks, who for a long time have dominated the pharmacy and beauty retail segment.
"The new MediRite Plus is a one-stop health and wellness destination, with an affordable and accessible product range that includes collagen, almond milk, beauty, skincare, and baby brands, and the UK's popular Salt of the Earth natural deodorant," Shoprite said on Wednesday.
The store also carries specialised healthcare products such as wheelchairs, walkers, and crutches.
The retailer said it has also specially developed a calming scent to offer customers a tranquil environment while they shop for their pharmacy needs.
Customers can also use the pharmacy's prescription services, PrepMyScript, to preorder chronic repeat medication delivered by the Medirite Courier Pharmacy Service.
The Medirite Plus standalone pharmacy store follows Shoprite's introduction of its dedicated baby and wellness store, Little Me, and its Checkers Foods, a convenience food store located deeper inside neighbourhoods.
Two months ago, in a solid set of results, Shoprite unveiled its plans to introduce the new smaller formats to respond to fast-changing customer needs.
For the period, it managed to grow sales by 8.1% to R168 billion and increased trading profit by R24.9% to R10.3 billion.
Its plans are corroborated in its 2021 annual report, where the Shoprite group said some of its strategic growth opportunities include investing in a range of initiatives. These include opening new stores and developing new formats, and embarking on store refurbishments.