Shoprite and Checkers are now selling locally designed black dolls – made in China
- Shoprite and Checkers have introduced a new line of dolls, that have been designed in South Africa.
- The dolls, called Khana, Pula and Nandi, sell for R99 each - and are produced in China.
- The local designers say they wanted to provide toys that their two young daughters can relate to.
- For more stories, go to BusinessInsider.co.za.
Shoprite and Checkers have introduced a new line of South African dolls, called Khana, Pula and Nandi, for R99 each.
They were designed locally by toys manufacturer Toys with Roots, but manufactured in China.
Read: These Joburg entrepreneurs have defied the odds by creating truly South African dolls with realistic natural hair - and they are selling out everywhere
Toys with Roots’ owners, husband and wife Thabo and Mpumi Motsabi, said they designed the dolls to provide toys that their two young daughters can relate to. “I wanted our daughters - who are seven and four years - to know that they are beautiful just as they are,” Mpumi said.
“When I was growing up there was nothing that celebrated me as a child. I wanted a different reality for my daughters.”
They started Toys with Roots in 2015 with just one product and one supplier, originally selling dolls they acquired through Facebook. “Everyone was so excited to see beautiful black dolls and wanted them,” Thabo said.
From there the dream was born to start a company to sell a variety of dolls and other toys celebrating African children.
After the duo won Shoprite's Hustle competition in 2018 - a competition for small businesses with an annual turnover of less than R1 million - the retailer approached them to stock the dolls in stores.
They worked with Shoprite to partner with an existing Chinese toy supplier who could produce the volumes they needed at the right price. The result is Rainbow Kids - the range of black dolls exclusively sold at Shoprite and Checkers stores.
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