• Most potato crisps come in serving-size packets, meaning you're supposed to eat what is in the small bag you buy.
  • This is not true for chip-adjacent products.
  • If you're eating an entire little bag of Diddle Daddle, Big Korn Bites, or Cheas Naks at a time, you're not doing it right.

In South Africa, potato crisps are mostly sold by the serving; a small bag of Simba or Willards chips contains what the manufacturers consider to be a single serving.

But for chip-like products that come in similar sized bags, that is not always true, according to the small print. For some maize snacks and coated popcorn, the serving size is actually around half a packet.

See also: This is how many Smarties, Jelly Tots, and Liquorice Allsorts you're supposed to eat

Here is what that means for how many pieces of Diddle Daddle, Big Korn Bites, and Cheas Naks you are supposed to eat at a time.

Diddle Daddle Caramel: 21 pieces

Diddle Daddle

Diddle Daddle By Jumpin Jack caramel-coated popcorn is, despite the name, made by Baker Street Snacks. A single serving contains 11.6 grams of sugar, which is about a third of the recommended daily sugar intake for an adult.

But while the small-sized packs are 45 grams each, the serving size is actually 22 grams.

Diddle Daddle

Here is what that looks like, with the 21 pieces of popcorn you are actually supposed to eat in a sitting.

Diddle Daddle


Big Korn Bites: about 21 pieces

Big Korn Bites

Willards' Big Korn Bites maize chips, in BBQ flavour, contains only a small amount of sugar but is high in energy nonetheless, as maize snacks tend to be.

A single serving is not the 50 grams of a standard small packet, but 30 grams.

Big Korn Bites

Big Korn Bites have a tendency to break, so counting individual chips is harder than it comes to popcorn, but that serving size comes to around 21 pieces if you carefully reconstruct broken pieces.

Here is what that looks like.

Big Korn Bites


Cheas Naks: about 28 chips

Cheas Naks

Willards' other maize snack favourite, Cheas Naks, is sold in 40 gram bags, but a single serving is only 22 grams.

Cheas Naks

Slightly less breakable than Big Korn Bites, that single serving of Cheas Naks works out to a slightly easier to count 28 chips, roughly. Here is how that stack up against the bag that serving is sold in.

Cheas Naks


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