There's a likely reason for Lunch Bar's ongoing popularity.
“From the minute you take a bite of a Lunch Bar, it’s distinctive caramel crunch delights the senses,” says Nathan Jacobs, executive pastry chef at Saxon Hotel in Sandton.
Lunch Bar was the top-selling chocolate in South Africa in 2017 – for the tenth year in a row.
“It’s nut and wafer is unique to the South African market,” Jacobs says. “There’s simply nothing like it.”
Lunch Bars accounted for roughly 6% of chocolates sold in South Africa in 2017, according to a Euromonitor International report.
Overall, Lunch Bar owner Cadbury sold one in three chocolates that changed hands in SA, followed by Nestlé came with a 23% market share.
Nozuko Mhlauli, founder of food and beverage product developer Zucchi Innovations, says Lunch Bar’s consistency and price point made it a well-loved brand in South Africa.
“The way the chocolate melts slowly in one's mouth mixed with the wafer and nuts makes for an irresistible combination,” Mhlauli tells Business Insider South Africa.
She adds that while consumers buy chocolates based on preference, Lunch Bar’s "eye-popping" packaging certainly drive up sales.
“When you’re in a store line and desperate for chocolate, you’ll buy the first thing that catches your eye,” Mhlauli says.