Proudly South African just launched an online store for only locally-made products — from R28 charcoal to R28,000 electric bikes

Business Insider SA
  • Proudly South African just launched an online shopping site as part of its "buy local campaign".
  • The organisation says it is looking to grow its members' share of the e-commerce market.
  • Though still in its infancy, the site offers a wide variety of locally-made products from R28 charcoal to R28,000 electric bikes.

"Buy local" campaign Proudly South African on Tuesday launched its own online store, RSAMade, a global online shopping platform where consumers can buy Proudly South African member company products and services.

The organisation says it realised the opportunities that lie in e-commerce, "a burgeoning market in South Africa," according to Eustace Mashimbye, CEO of Proudly South African.

"It is important now that we are in the age of the 4th industrial revolution to tap into digital shopping habits and to ensure that more locally grown, produced and manufactured goods are available to local consumers," says Mashimbye.

We found that registration to shop for local products or services on the site is a quick, 2-minute process.

Proudly South African also optimised the site for mobile browsing allowing e-consumers to shop from anywhere and at anytime.


These are some of the cool locally-made products currently available on the site

1. Made in RSA t-shirts


The local tees are made out of 100% cotton, the overall materials used are 85% South African and 15% imported. The tees, from RSA DOT COM, also are currently on sale.

2. Locally-brewed beer

Sharpville Superior Lager is locally made beer from a brewery in the township, with "an unwavering passion for great beers," according to its founders.

3. A local board game 

Adventurous Safari is an education board game that teaches players about local game reserves, and wild life in South Africa.
Its creators, Adventurous African Safari, say "a gap was identified in the market for a board game that has an educational element to it around conservation and ecological tourism within South Africa."

4. Charcoal from Hartebeespoort

The charcoal is export quality and contains no chemicals. The vendor, Pro-opt operates out of Hartebeespoort, from where it distributes throughout Southern Africa and into European markets. The charcoal is selling for R28 per 4kg bag.

5. Locally-manufactured electric bikes

The two E-Cruze bikes are both locally manufactured. The 2-wheeler retails from R24,500, while the 3-wheeler starts at R27,375. Prices for both can go up to little over R28,000 depending on the customisation, like opting for a bigger battery for prolonged use.

Some of the e-store's departments are currently without vendors i.e. Arts and crafts. books and furniture among others.


The store works on the same basis as any other online shopping site, with a simple product selection and check-out sequence, and to-your-door delivery within 48 hours within South Africa, according to Proudly South African.

Proudly SA's PR Manager, Derym Graham, tells Business Insider South Africa that registering as a vendor is as simple as filling in details on the site and is completely free of charge. However, there is a commission structure agreement.

To be a vendor, one must first be a Proudly South Africa member company, she adds.