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Proudly SA condemns Zara’s copy of local fashion brand, MaXhosa by Laduma's work

Business Insider SA
  • A new sock range from the global clothing retailer Zara has sparked an explosion of fury among fans of MaXhosa by Laduma, one of South Africa's most beloved designers.
  • The design looks like a rip-off of MaXhosa's signature designs.

Buy-local advocate organisation Proudly South African issued a statement condemning Zara's supposed "replication" of a signature design by Laduma Ngxokolo. 

MaXhosa by Laduma's signature diamond-shaped design (left) and Zara's new sock range (right).

The organisation says it has “noted with dismay the unauthorized replication by Spanish fashion retailer Zara, of one of our brightest fashion design star’s work.”

See also: From Beyoncé to Alicia Keys, the world is going nuts for South Africa's Maxhosa by Laduma knitware

Social media has since been abuzz after an Instagram post by Thebe Ikalafeng went viral.

See also: Outrage as Zara is accused of ripping off a beloved SA brand

“Laduma Ngxokolo, whose label Maxhosa by Laduma is in the process of becoming part of the Proudly South African movement, released his Khanyisa range of cardigans and socks in 2014, but we can now find the identical items in 2018 on the shelves of local Zara outlets."
Proudly SA

The supposed copying of a local design is not the only issue Proudly SA has with the Spanish company.

The organisation says that it has been applying pressure on the international retailer to procure locally-manufactured clothes.

"Currently, 100% of their stock is made outside of South Africa. If other retailers can completely revise their percentage of local versus overseas goods, so can Zara."

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Now read: MaXhosa by Laduma is taking legal action against Zara over ‘copy-cat design’

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