Pam Golding Properties Facebook Watch Party
Pam Golding Properties Facebook Watch Party

  • Pam Golding Properties now offers video tours of houses for sale on their website and on their Facebook page. 
  • Pressure is mounting on the property market, as the country's national lockdown continues.   
  • The tours are facilitated using “360 video walkthroughs”, which allows the viewer to get a feel for the space and the flow of the desired home.
  • For more stories got to www.BusinessInsider.co.za 

With the country's lockdown putting increasing pressure on the property market as potential buyers are unable to visit homes on show, big players in the property industry are now bringing home viewings to you, via virtual tours.

Property giant Pam Golding Properties recently introduced an iShow and Facebook Watch Parties, where potential buyers can get a feel for homes that are on sale.

On Facebook, the watch party starts with a slide show of details about the property, accompanied by a photo of the exterior of the house. This is followed by a slideshow of pictures of each room and the surrounding yard. The video then concludes with contact details of the agents involved. This then becomes the person you continue the conversation with, should you decide to buy the property that tickles your fancy.   

“We’ve recently introduced iShow, an offering which allows for the video viewing of properties on our website via the use of leading Matterport 3D camera technology, which gives the user the feeling of actually being inside the property,” said Head of CRM & Digital for Pam Golding Properties Vera Holland.

The tours are facilitated using “360 video walkthroughs”, which allows the viewer to get a feel for the space and the flow of the desired home. Viewers can also engage with property agents online by sending questions through the comment section, which will be answered in real time or after the watch party.

“Our iShow Facebook Watch Parties are run throughout the week in selected areas, so potential purchasers can visit our Facebook pages, find the Watch Party that interests them (based on the area in which they want to buy), and set a reminder on the Watch Party post, so they are notified when it begins,” Holland said.   

If you miss the live iShow Facebook Watch Party, you can still find the saved videos and slideshows of properties at certain locations and specific prices ranges here

Pam Golding Properties is not the only estate agency that has been forced to go digital due to constraints brought by Covid-19.

Other real estate agencies that have been offering customers virtual tours include Seeff Property group, which offers customers 3-D video/virtual walkthrough tours, Huizemark, which held 52 virtual showhouses in the first three weeks of the lockdown, and RE/MAX, who have also resorted to virtual tours where possible.  

Private Property, an online property portal, also has a 3-D feature that allows customers to see a 3-D floor plan of a property. You can also zoom into each and every room to get a 3-D view of it as if you are actually walking in the house in real life. For double story residential properties, there is a floor feature that allows you to select which floor you want to view, and a measure feature for those who want to measure the sides of each room.  

The CEO of the Pam Golding Properties group, Dr Andrew Golding, believes the innovation speeds up the process of connecting potential buyers to agents.

“With the aid of modern technology – utilising digital capabilities and communications across various platforms, we are seeing savvy sellers and buyers using available time wisely to research the marketplace…  browsing neighbourhoods and properties for sale in order to move forward with purchase decisions as soon as they are able to physically view their preferred selections,” said Dr Golding.


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