One of the biggest UK newspapers, The Times, punted South African made veldskoene in its men's style section last week - by claiming that Prince Harry is a fan.
The company Veldskoen recently expanded to the United Kingdom after a major cash injection from Long4Life, a JSE-listed company headed by the legendary dealmaker Brian Joffe, who started Bidvest.
The British royal has been spotted wearing the leather shoes on several official occasions, going back as far as 2012.
Veldskoen CEO and co-founder Nick Dreyer said Veldskoen has reimagined and reinvented the iconic ‘field shoe’.
“We’re delighted to hear that Prince Harry is a fan of Veldskoen, especially due to his active participation in conservation – an initiative we hold close and dear to our hearts,” Dreyer said in a statement.
It is based on the design of veldskoen, or colloquilly known as ‘vellies’, which have been an iconic shoe of South African farmers for centuries. They are known for their comfort and durability.
Each pair is handmade in South Africa, cut and sewn from handpicked African rawhide leather, making each shoe a unique one of a kind. The Times called the shoes "ethical".
Dreyer said conservation is a core component of the shoe company.
“It makes up the ‘heart’ of Veldskoen so much so that a percentage of the proceeds is donated to a worthy elephant conservation cause via our programme ‘Vellies for Ellies,’” he said.
Prince Harry has been tied to African Parks , a non-profit conservation organisation aimed at the rehabilitation and long-term management of national parks.
The 34-year-old royal was also involved in the recent relocation of five hundred elephants from Majete to Liwande in Malawi.
“It’s clear to see why the brand is on board with everything Prince Harry,” Dreyer said.
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