Pick n Pay Smart Shoppers will get back 20 cents in points per litre petrol purchased at BP fuel stations, the retailer announced on Thursday.
The offer, effectively immediately, will last until the end of March, after which consumers will earn 10 cents per litre of petrol, which they’ll only be able to spend at Pick n Pay stores.
The retailer promised additional benefits at the pump, which would allow them to further boost their savings.
At a media briefing at the BP Rosemead petrol station in Cape Town, next to the Pick n Pay head office, chairperson Gareth Ackerman said the reward benefit has been three-and-a-half years in the making.
“You know the saying: rich people love low prices, poor people need low prices,” Ackerman said.
He said that at the moment Smart Shoppers can only use their petrol savings at Pick n Pay stores, but technology would soon hopefully allow spending at BP as well.
By Thursday morning, 4,000 Pick n Pay Smart Shoppers already made use of the benefit.
BP Southern Africa head of marketing Tebogo Mekoa explained that the savings consumers earn, through Smart Shopper points, will be available in real-time at Pick n Pay stores.
At the event, Pick n Pay founder Raymond Ackerman said he’d worked hard to introduce petrol discounts in South Africa throughout his career.
In the late 1970s, the entrepreneur took on the State, who tried to block discounted fuel offered by the retailer.
“Today is a fantastic sign showing in what way Pick n Pay is growing,” Ackerman Senior said.
In his short remarks, the 87-year-old said that in the 1960s many people, including his friends, left South Africa, but he and his wife decided to stay.
“And thank God that we stayed. Today, we need to call back the people who left the country to come and help fix the country,” Ackerman said.
“There are too many people [who are] negative about South Africa, there is such an amount of work for us to do to fix things, and we all need to come together to fix this country.”
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