Business Insider Edition

Pick n Pay just dropped the price of its 'gin lemons' - which some people say are 'the most Cape Town thing' they’ve ever seen

James de Villiers , Business Insider SA
 Jan 11, 2019, 03:57 PM
(Twitter, @PicknPay)
  • Pick n Pay just dropped the price of its "citrus for gin" bags by R5 after a minor commotion on social media.
  • The retailer also said the bags - containing a grapefruit, two limes, and two lemons - which are marketed as a gin accompaniment, are “#notjustforCapeTown”.
  • Pick n Pay said the product will be rolled out to additional stores due to its popularity.

The price of Pick n Pay’s infamous "citrus for gin" bags will be lowered by R5 from Saturday, the major retailer announced.

This after the new product caused a minor commotion on social media, with some commenting that it is “the most Cape Town thing” they’ve seen.

Read: A major SA retailer is now selling citrus specifically for gin – and people are freaking out

In a series of tweets on Friday afternoon, Pick n Pay said the citrus pairing will now only cost R39.99, instead of the R44.99.

It included the hashtag #NotJustForCapeTown in its tweets.

Pick n Pay spokesperson Janine Caradonna previously told Business Insider that the bag containing one grapefruit, two limes, and two lemons was launched just before Christmas.

Due to its popularity, it will be rolled out to additional stores soon, she said.

Twitter user @eimaj_j first spitted the pairing at Pick n Pay Montclare in Cape Town, and said it was the “most Cape Town thing” she’s seen.

@RabinHarduth called it “Gintrification”, and @Aeleriae said it was a reason to move to Cape Town.

“Obviously, Gin is the reason all fruit exist,” @whoisalanjacobs said.

Pick n Pay said the citrus-combination the citrus in the bag each offer a unique flavour and accompaniment to gin.

“We recommend slicing the citrus, giving it a light squeeze to release some of its juice before placing it into the glass with ice and topping with your mixer of choice,” Pick n Pay’s Caradonna said.

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